As a specialist in EPOS (electronic point of sale/tills) and hospitality application hosting and analytics, C24 has
worked with EPOS vendors to take their solution from an onsite, hardware-based proposition to a cloud-enabled, agile service for retail and hospitality clients – keen to make the most out of their investment through business analytics and seamless delivery.
We have seen EPOS vendors move from offering straightforward EPOS solutions to retail clients that facilitate payment, through to offering a more holistic, analytics-driven solution that provides organisations with visibility across their organisation.
So how can retailers look to harness their EPOS technology to increase customer spend in-store?
Powerful analytics can give you more control over data, enabling you to collate information across your operations that is more visual and easy to digest. Through data maps, word clouds and graphical representations of complex data, EPOS users can quickly gain insights from their information in real-time.
This enables stores to potentially make changes on the fly, rather than waiting for reports to be produced. For instance, if certain products are selling more rapidly over a period of time (rather than stock levels just running low), then that could trigger an order for more inventory and increased marketing.
In-store offers could be suggested on the day through recommendation analytics, based on certain factors (i.e. weather, day, trends from previous year, number of customers in-store). The casinos sector is seen as the market leader in this respect, constantly combining data feeds about their customers from all of their till points across the hotel, restaurants, casino and gambling machines, to build a picture of their customers’ behaviour.
The true value comes when analytics services don’t just focus on EPOS, but instead incorporate all of the applications across the business; combining data from multiple feeds for maximum visibility of how end consumers are interacting through EPOS tills and other points of contact across clients’ businesses.
This helps retailers to start looking at the entire customer experience and interaction points that consumers have with their brand. Being able to understand how they acquired customers, what marketing worked, what offers failed to impress and who spent what on which day, helps the retailer to build a more accurate picture of where to focus their efforts.
I will be publishing a series of articles focused on how EPOS technology can help drive revenues fo
r retailers and hospitality providers through analytics, so please follow me to read more.
About C24 Ltd
C24 is a specialist applications hosting provider, with particular expertise in hosting and analytics for the manufacturing, legal and hospitality sector.
C24 helps retailers and hospitality providers to take their EPOS, and other hospitality applications, to a new level; integrating apps with insightful business analytics and tailored cloud hosting services for a seamless, customer experience.
Find out more about our EPOS hosting and analytics solutions at: http://www.c24.co.uk/sectors/epos-partnerships/