The business notebook, Moleskine rules.

Moleskine, the Milan-based maker of cardboard-bound notebooks meant to evoke an earlier era of the Parisian arts scene, is going forward with an initial public offering on the Italian Stock Exchange. It’s a rare IPO for Italy’s struggling economy, but Moleskine’s owners think they can sell the public on the growth prospects of a beloved luxury brand whose stock-in-trade is paper. The offering could value Moleskine at up to €560 million ($722 million).

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