#GreaterIBM Tweet Chat Preview: Augmented Reality to Engage the Connected Consumer on 2/6/2014 (#P4SPChat)


The world is changing and so is the consumer.  Four out of five consumers use smartphones to shop, and mobile is predicted to overtake desktop usage by 2014 (source:  7 Mobile Marketing Stats That Will Blow Your Mind by Jay Baer).  Brian Solis predicts that the ‘Connected Consumer‘ will be prevalent in the next 10-15 years.  Who is the ‘Connected Consumer’?  They will typically have had a digital footprint by the time they were 2, and will be a savvy shopper who scans QR codes, shops for deals in real-time, and points their camera phone at an item to learn more about it via augmented reality (source:  Meet Generation C:  The Connected Consumer by Brian Solis and his talk on the topic at the 2012 Social Media Success Summit).  Augmented reality technology enhances the shopping experience by overlaying digital information such as images, text, audio or video onto an image that needs to be viewed through a smart device.  One study found that people who were exposed to augmented reality had a higher likelihood to buy and buy at a higher price in comparison to those exposed to traditional advertising, and they also spent more time in the advertisement (source:  Augmented Reality as a Marketing Strategy).

So how can brands best engage this new Connected Consumer?

Join the conversation as The Greater IBM Connection partners with IBM Smarter Planet  to host a Tweet Chat (#P4SPChat) on the topic of Augmented Reality to Engage the  Connected Consumer on Thursday, February 6, 2014 from 11am-12pm ET. (Link to join =http://tweetchat.com/room/P4SPChat)

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Panelists

Our panelists for the Tweet Chat will be Dr. Dario de Judicibus and Scott Duby

Dr. Dario

Dr. Dario de Judicibus, Fashion Industry Leader for IBM Italy

Dr. Dario de Judicibus (@DdJ_at_IBM), is the European Fashion Industry Leader for IBM Smarter Commerce Italy, specializing in Business Strategy, Knowledge Management, and Social Networking.  He has written more than 250 articles in several magazines and newspapers, published 6 books, and speaks regularly at national and international conferences.  He is also a prolific IBM inventor with 7 patents to his name.  Learn more about Dr. de Judicibus in this interview and the links below:

Scott Duby

Scott Duby, IBM Global Retail Solutions Leader

Scott Duby (@Scott_Duby), IBM Global Retail Solutions Leader for Smarter Commerce, has more than 20 years in the retail and consumer products industry.  He brings a dynamic perspective having worked in various roles across the industry (retail, research analyst, consulting, and Fortune 500).  He often speaks at retail industry events, has appeared on television news as in industry expert, published white papers, and been quoted in major news publications.  In his current role, Scott leads the strategy, direction and management for the portfolio vision while overseeing operations related to solution development, strategic partnerships, and go-to-market business development activities.  He advises software companies in the domains of e-Commerce, Distributed Order Management, Merchandising, Price Optimization, and Forecasting and Replenishment.  Scott has US patents pending in the mobile shopping domain, and he was responsible for launching IBM’s Augmented Shopping Advisor application in partnership with IBM Research.  To learn more about Scott, see the links below:

So, please join the Greater IBM and Smarter Planet #P4SPChat Tweet Chat on 2/6/14 from 11am – 1pm ET as we discuss “Augmented Reality to Engage the Connected Consumer”. You can join at http://tweetchat.com/room/P4SPChat

Thanks to http://greateribm.wordpress.com/

 

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