How travel marketers can benefit from Big Data analytics


42% of European consumers carry out web searches on their mobile devices in stores.

61% of consumers worldwide use digital channels as part of their purchase journey.

78% of mobile activity is data, and not voice.

72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate.

via How travel marketers can benefit from Big Data analytics [INFOGRAPHIC].

Infographic: Why Marketers Should a Learn to a Stop Worrying and Love the Data - McKinsey and Company

Infographic: Why Marketers Should a Learn to a Stop Worrying and Love the Data – McKinsey and Company

Source: http://mikepluta.com/2013/11/27/travel-marketers-and-big-data/

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