Spotted this great inforgraphic on the futurecmo website. Great site with some great information.
I found a great infograph from my former colleagues’ website. Tamara Gielen has one of the most red email marketing blogs in the world – Be relevant! emailmarketing blog . This inforgraph is about conversion optimisation in general and has a great message I totally agree with. Nothing beats the live testing with actual customers. A/B testing, multivariate testing, using segmenting and other tools for learning are the best and fastest ways for creation of reliable business cases in marketing. So, here it is. Enjoy