Rethinking bricks and mortar


Speaking at PSFK CONFERENCE 2013, Rachel Shechtman, founder of STORY, laid out the fundamentals of her retail concept and gave an update on recent themes. Shechtman describes STORY as a 2,000 square foot space that has the point of view of a magazine, reinvents itself entirely every four to eight weeks like a gallery, and sells products like a store. This multi media concept combines curation and editorial content with traditional brick and mortar retail.

I must say that the video is truly inspiring, especially when you look at all the empty retail spaces up and down the high street in every UK city. Local entrepreneurs could really look at this concept and partner with local colleges, bars, stores, online retailers to create branded pop-up stores that could be supported by local councils. This innovative strategy could help with creating more of a local feel to retail, add to this technology for taking payments etc and the cost of set-up could be dramatically reduced.

Local councils take a look and start to engage key stakeholders to deliver real community value.

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