Quantifying Movie Magic with Google Search

Search has become a go-to source of information for moviegoers. Understand how Google search and paid click patterns can predict box office, and what digital engagement can tell us about the moviegoer decision-making process. By examining the timing and category of Google searches and paid clicks, we identify several factors that signal how a movie will perform at the box office.

Thanks to Google.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s