GroupOn CEO’s farewell note

Andrew Mason, former CEO of GroupOn, sent out this e-mail in his farewell address: At the end he says: “My biggest regrets are the moments that I let a lack of data override my intuition on what’s best for our customers.”

I find what Mr Mason said interesting for a number of reasons:

1) As the once darling on a rapidly expanding sector and with it what seems resources that we can only dream of, you would imagine that he would have had access to some of the most sophisticated intelligence tools available and this aligned to what should be volumes of quality data. So his intuition should at this stage be only confirmed.

2) Is the data that is being created have any value or are organisations blinded by the sheer volume and cannot in anyway extrapolate true business value

Anyway I wish him the best of luck in the future.


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