RUSSIAN SEARCH ENGINE YANDEX TAKING THE LEAD OVER BING, GOOGLE STILL ON TOP


Yandex, the Russian search engine is emerging as a leading search engine taking the lead over its counterparts such as Bing. Comscore analysis of statistics recorded for the worldwide search engine queries between November and December 2012 reveal that Microsoft websites processed 4.477 billion queries, while Yandex processed 4.844 billion.

Google was still miles ahead with 114.73 billion search queries and 65.2 percent market share. Second place belonged to Chinese search engine Baidu with 14.5 billion and 8.2 percent market share while Yahoo took the third place with 8.63 billion and 4.9 percent.

Although industry giants Microsoft are equipped with all the resources but still Yandex, whose marketing budget is not even close to that of Bing, turning out to be on top for global search queries.

Source: Michael Bonfils, The Inquirer

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