Last Thursday Twitter launched a new video sharing service called Vine.
Mentions of it started to trickle into my twitter feed over the weekend, but since yesterday I’ve been seeing #vineapp everywhere – so I thought it was time to take a look.
I’ve played with it for about 10 minutes so far and my first reaction is that it’s a lot like Instagram, but with videos.
You download the free app – at the moment it’s only available on Apple devices (but I’m sure it will roll out soon to android and windows).
The videos are six seconds in length and on a constant loop.
You can follow users, like videos, and share them to twitter and FB – in the same way as Instagram.
From a business marketing point of view; I think this will become very popular, very quickly, which means for now at least, it should be incorporated into your social media plan.
Although, I wouldn’t rush into it. The videos need to be innovative so that people will actually watch and share your content, otherwise it will be a huge waste of your time.
I would suggest having a good look through at the things that are being posted and ask yourself:
what is being liked?
which users are being followed?
what is the message that you want to get across?
how you can incorporate that message into a 6 second video?