Black Friday E-Commerce Sales Set $1 Billion Record


E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1 billion for the first time in history. Fifty-seven million Americans chose to shop online on Black Friday, resulting in a 26 percent increase in e-commerce spend over the same day in 2011, according to comScore.

Total online sales of $1.042 billion made Black Friday 2012 the heaviest online spending day to date in 2012. Thanksgiving Day also saw strong gains on the e-commerce front, with a 32 percent YoY increase in online spending bringing the total for that holiday to $633 million.

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