Homayoun Hatami: How companies use Big Data to find sales growth Mckinsey


McKinsey partner Homayoun Hatami cites examples of how companies used Big Data to drive growth. To take advantage of these opportunities, companies have to put big data at the heart of their sales organization — from recruiting talent to processes. Based on the book Sales Growth. Learn more at the Sales Growth site. [http://salesgrowth.mckinsey.com/]

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