Disney: Frankenweeie iPad Book Experience

This might just create the start of a new trend in rich, iPad based content to accompany new films to market… Disney’s ‘Frankenweeie’ iPad Book Experience creates a hands on, rich, interactive story telling experience to get people excited about the movie, plus it adds in content that is typically left unwatched at the back of DVD’s, with behind the scenes content and making of work…

Could also be a good idea for use in retail, design and possibly stadia where organisations develop these solutions to enable the fans to engage further with the brand.

It’s a pretty interesting play, a smart one to this demographic, so I can’t wait to see the results…


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