FLASH REPORT: How Does Big Data Affect You?


On this week’s episode of the Flash Report, Jessica tells us how big data is influencing our everyday lives in ways we don’t even realize.

According to an article published by ITWorld, scientists and experts in the fishing industry are beginning to model big data sets about specific species’ breeding habits and migration patterns in order to keep them off the endangered species lists (so we can continue to consume our favorite fish, without over-consuming them).

Retailers are also beginning to utilize big data in unexpected new ways. Harvard Business Review explains how retailers are using big data to research shoppers’ buying patterns to help improve shopping experiences. For example, when a customer goes to buy an item, they’ll know about a sale on a related item.

Businessweek and IBM published some estimates on how “big” big data really is. Studies show that the world creates approximately 2.5 quintillion bytes of new data every day. That’s 1 followed by 18 zeros.

Next, KSL.com reports that NASA now believes ‘warp drive’ may be possible, and links back to a Wired story on examples of science fiction becoming science fact. We’d like to point out that if warp drive does show up any time soon, you can bet it will come with some pretty big data.

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