Start with WHY?
‘People don’t buy what you do, they buy why you do it’
Last week we were shown a clip from TEDx Speaker, Simon Sinek, where he gave a speech about how great leaders inspire action. I found this short video really quite inspiring in the sense that its something I hadn’t given a lot of thought to before. The main message he tries to get across is that to have a successful business, product, company etc, you have to know firstly WHY you are doing it, WHY are you creating this ‘thing’? It’s not enough to just question HOW and WHAT you are doing as people don’t connect with these words and answers. Its the WHY that people buy into. The WHY sells the customer the belief and promise of the product/company.
Simon Sinek goes into more detail with lots of examples of this very method being proved correct