Pinterest, helping brands convert


Brands were quick to jump onto the Pinterest bandwagon but had little or no insight as to how they could monetize their efforts. Pinterest have no tools as yet to allow marketers access to data and therefore a majority of brands are reluctant to get onboard the Pin-Train.

Two of South Africa’s largest retailers, Woolworths and Pick ‘n Pay have managed to successfully grow a dedicated following on Pinterest using their area of expertise in the culinary and lifestyle genre’s.

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