How Placed maps mobile app usage down to the store

Hey, mobile developers, have you ever wondered where users are when they interact with your apps — as in down to the level of whether they’re in a Starbucks or the McDonald’s right across the street? A Seattle-based startup called Placed has a novel approach to mobile-device data that it claims can tell you just that, a capability the company thinks can change the way developers think about everything from targeted advertising to product design.

Placed, new technology for location analytics

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