Integrate Data into Products, or Get Left Behind

Over the last several years, interest in and excitement about analytics/big data/data mining has grown exponentially. Count me among its biggest enthusiasts, as I firmly believe the potential for the “this changes everything” discoveries are real!

I’m just as excited about “informationalization,” a concept that’s been around for a whilebut has been gaining speed in recent years. The basic idea is simple: Make existing products and services more valuable to your customers by building in more data and information.

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