adidas: Light You Up Projection

Here’s a great example of what happens when projection mapping meets social media. Yesterday we saw a nice piece of experiential marketing from adidas with their ‘Ready to Run‘ campaign, now here is a nice piece of projection from adidas that let’s the user see their name in lights!

This ‘Light You Up’ Projection from adidas was held in New York’s Madison Square Garden and features the Argentinian soccer star Messi. Facebook fans were invited to log onto an adidas Facebook app and post an answer to the question ‘What does light get you?’ Each response was rewarded with the person’s name appearing on the big screen, plus a sharable image and video. A great piece of social/real world integration. Nice find Alicia!


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