Social media hasn’t only revolutionised sports fans’ experiences at the game — it’s also changed how they get there in the first place.
One in five fans use social networks to invite friends to games, according to a recent report by the Sports Business Journal. Nearly 15% of ticket buyers say their purchases have been influenced by Facebook posts.
And engaging fans on social media doesn’t just help sports teams reach potential buyers — it literally pays off. According to the same research, fans who buy tickets through social media links pay more than one-and-a-half times as much on average compared to all buyers. Why? They typically make their purchases farther in advance.
The graphic is based around US data, however the UK could learn significant lessons from them as our adoption of the media is on par with theirs.