Managing the flood of big data: infographic | Econsultancy


Using big data to make better decisions

By having the right data at their fingertips, marketers can make better decisions to:
•Identify high potential audiences and accurately target them
•Enable the right message at the right time via the right content targeting
•Maximize ad inventory by identifying high-value audiences across publisher properties
•Optimize ad media purchase and understand the value of channels higher up in the funnel

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