Ford Paris: The Parisian Pinball Park Challenge

Rumour has it that Parisian drivers really don’t care about the cars around them and they’ll drive or park where ever and how ever they like… And sometimes… Sorry, most times, that means if they need to squeeze into a car space, they will, anyway they can, complete with bumps, scratches and dints on every corner of the car. They don’t care. Crazy right?!

So Ford Europe, through our friends at Ogilvy Paris, created the Parisian Pinball Park Challenge. A digital installation that was created around a free parking space in Paris, the catch was, the space was small and the cars either side of the parking space were rigged up to the overhead pinball score board… The worse the driver, the more points they scored, with the winner being presented a brand new car complete with active park assist which conveniently parks the car perfectly!


2 thoughts on “Ford Paris: The Parisian Pinball Park Challenge

  1. I tend not to drop many remarks, however i did a few searching
    and wound up here Ford Paris: The Parisian Pinball Park Challenge | c24 Application
    Hosting Specialists. And I actually do have a few questions for you if it’s allright. Is it only me or does it seem like a few of the comments look as if they are coming from brain dead individuals? 😛 And, if you are writing on additional social sites, I would like to keep up with everything fresh you have to post. Would you make a list of every one of your public sites like your Facebook page, twitter feed, or linkedin profile?

    1. Hi, thanks for the comment, you are correct about some of the comments but we do try and remove some of the stranger ones. We don’t tend to do any other blogging this is just a site for our clients to keep up to date with some new technology, ideas and concepts. You can catch me on linked in under David Ricketts. Thanks for the comment again.

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