Kotex: Pinterest Campaign


With Pinterest being all the rage this year, it wasn’t going to be long before someone claimed the “World’s First Pinterest Campaign” if it already hasn’t been claimed somewhere else. Yes, I’ve seen the Peugeot Puzzle one too, think these guys beat them?! (created by Smoyz)

The campaign was called “Womens Inspiration Day by KOTEX” an out reach campaign using Pinterest to find 50 women in Israel and what inspires them. From there, KOTEX created individual inspiration packages using what each woman had on her Pinterest Boards, turning them into gift boxes which were ultimately pinned and blogged about… Hot or not? Comment below!

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