Coca-Cola brings happiness to all.

Chapa de Coca Cola
Image via Wikipedia

At C24 we get introduced to new ideas all the time some to do with hosting and managed services others to do with just great marketing. The video below shows how the spin on a simple idea that has been used before creates great brand association. The fact that this has happened in Brazil and not the usual US or European city shows how Coca-Cola is loved everywhere. As the guys at Coca-Cola say please enjoy. 


The Global State of Social Media

Interest slide that highlights current state and future patterns for social media.

QR Code reading. New solution “scan and send” now available

Image via Wikipedia

C24 has been interested in QR codes and their development for some time now so we are really interested in the solution highlighted below which we believe will help with the adoption of the technology. We at C24 are looking forward to where this is going to take the technology.

The “Scan and Send” system comes from Scanlife, as an additional service to the barcode-reading and QR-code decoding smartphone apps the company already supplies. Now all you have to do is grab a pic of a QR code (or regular 2-D barcode) with your dumb phone camera, and MMS it to a special number. Scanlife’s computers recognize and decode the image, then SMS the details back to you as a weblink… which you can automatically open in a browser if you’re using a feature phone, or email on to yourself for later perusal.

Browser based business intelligence, businesses need to transform and adapt

Transform and Adapt?

I was reading an article on the web today about the modern-day business information needs and an argument that ‘The good news is that existing BI architecture and its infrastructure, which includes powerful BI and database servers, are able to transform and adapt to meet the new analytical requirements’ of today.

What a cop-out!

A skeptical way of interpreting this is ‘don’t worry… with a bit of sellotape, a lick of paint and some marketing spiel that albatross of a system will evolve into a butterfly and solve your every problem’.

Cynical but true.

Strap a V8 to a milk float and it will go like the proverbial. It might not corner well and may no longer be the ideal storage medium for milk but it will meet your performance requirements.

It’s no longer good enough to make do with what we had.

You can’t just spruce it up, add some gloss and ‘spangly’ bits and pretend you now have something new and made for today.

Talking about technologies such as OLAP as the answer to our analytical needs (a product of the 90’s), object databases (product of the 80’s), or relational databases (a revelation dating back to the 70’s) is pulling the wool over people’s eyes.

Just because hardware is getting more powerful you can’t keep claiming that the same old antiquated way of doing things is the right way of doing things today. True adding a V8 helps but it’s not the solution.

It is true that search engine technology started cropping up as early as the 90’s.

Google came up with their BETA release as early as 1994, however it’s really 2000 onwards where Google started to become the great new thing that everyone embraced and became a standard part of everyday life.

The rest, as they say, is history. Google is now a verb, you can use it with confidence in scrabble (although it’s worth a lot fewer points than it is pounds).

Google is referenced in the Oxford dictionary.

  • To OLAP
  • To Relational
  • To Object Orientate
  • To Google…

I am not a shareholder in Google (more’s the pity), however I am an admirer in their technology.

  • Search engine technology is fast. In fact it’s unbelievably fast.
  • Search engine technology is easy to use.
  • Search engine technology is now being applied in a host of different ways. 21st Century ways that fit in with the information requirements not only of today but tomorrow…

Don’t be fooled by the legacy database providers. Things have changed. A fundamentally better way of doing things exists that is visible to everyone with a computer, phone or other gizmo on the network.

Transform and Adapt — it depends how old the things are that you’re trying to transform and adapt. For me I’m following the innovators and looking for the next new thing not trying to re-invent the wheel or strap on some extra boosters to tide you over for the next 12 months.

Read the small print and don’t be short-changed!

Fri, 04/02/2011 – 18:27 — Richard Lewis

Motorola takes on Apple and the famous 1984 campaign

Quite a clever advert from Motorola, the new device looks fantastic however everyone is playing catch-up. We are looking at a really fantastic business intelligence software that can use a tablet device to get access to ‘on the fly’ business data. What this space and we will update you in the near future……

Interactive Advert from Honda

Wow what can you say, convergence of media technologies just got a step closer. Retail business should really stand up and take note as now product ideas can now be delivered straight to the mobile device, link this to your avatar and the skies the limit for creative organisations.

The guys at Honda and their agency really need to take a bow.

HP Preferred Partner Status achieved

Image representing Hewlett-Packard as depicted...
Image via CrunchBase

C24 had some fantastic news yesterday, we have achieved HP Preferred Partner Status. As mentioned in earlier posts we have recently had a systems integration push which has proved extremely successful and has enabled us to get a number of accreditation. The business has also employed two highly successful sales people who have a fantastic track record within systems integration, the drive to build a successful business is really gaining momentum.

The solutions the business now provides are:

Microsoft Dynamics Hosting, Hosted Managed Services, Application hosting and delivery and Systems Integration including hardware purchase, burn and soak test, virtualisation, LAN and WAN solutions.