Augmented reality developer ARworks recently created a virtual fashion show for Vodafone, who sponsored a contest (Buttoned UP – Gombold Újra) for fashion designers.
via PSFK:
http://www.psfk.com/2012/05/vodafone-hosts-ar-fashion-show-where-models-appear-next-to-you-video.html#ixzz1uZy6Gj2W
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Posted by david ricketts
Image by kalleboo via Flickr
As mentioned a number of times on this blog, NFC payment systems are going to become increasingly visible in everyday life. This is being confirmed by moves being made by a number of companies around the world.
Verifone
Verifone one of the biggest players in handheld credit card units has just set out exactly how and why it’s making this move. There will be a number of competiting NFC protocols and Verifone intend to make their handsets compatiable with a broad range of them; at least until the market settles on a standard. By working hard on the design, Verifone’s reduced the cost of including NFC processing equipment in its point of sale terminals to just $30 to $35, from an initial cost of around $100.
Apple
The on-again, off-again Apple NFC rumor, centering on the upcoming iPhone 5, has resurfaced again. Is Apple unofficially “leaking” information to keep the rumor alive and drum-up market intrigue in the weeks before the device is unveiled? That’s speculation, but it’s not beyond the plausible considering how often this rumor has returned. This time it’s data from inside Apple’s Chinese supply chain that again suggests the new (metal chassis) iPhone 5 will include an NFC processing chip and associated flat spiral antenna to take part in smart payments systems as well as clever password-free Mac logins.
Apple’s such a big player in the smartphone industry globally that if it does include NFC in the new iPhone it could provide a massive jolt to kick-start the tech around the world.
An example of other companies getting involved are Orange, Telefonica, Vodafone and Barclays.
This space is really going to be significant and the market has not yet settled on who is going to be the significant players.
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Posted by david ricketts
