January 8, 2013
Could Sony have created something that can finally compete in terms of technology and looks with the big two. The video below is pretty impressive and the phone does look fantastic, will be really interested to see it.
May 24, 2012
Posted by: Will Palley – New York in North America
As smartphone adoption grows and attention spans attenuate, people are increasingly multitasking their media consumption. According to recent research published by Google, almost 9 in 10 smartphone owners in the U.S. use their mobile while doing other things, whether watching a movie, playing a video game or reading. We highlighted this phenomenon in our recent report, “15 Ways Mobile Will Change Our Lives.” And our latest report spotlights how marketers are taking advantage of the second screen as more TV viewers sit on the couch with smartphones (or other mobile devices) in hand. Google’s research finds that more than half of U.S. smartphone owners use their device while watching TV. The spike in connected screens and services that link them with the big screen is creating intriguing new possibilities for TV broadcasters and marketers alike.
Google’s report also looks at how people are turning to their mobiles for a growing roster of functions, behavior that will become increasingly prevalent. The data shows that 35 percent of smartphone owners expect to use their device to access the Internet more often in the future. And as more marketers lead shoppers onto their smartphones, m-commerce will become increasingly important to retail. As yet, more than a third of Google’s respondents said they have purchased a product or service on their smartphone, and more than two-thirds of those did so in the previous month. Mobile-optimized sites and location-specific deals will become crucial for capturing shoppers via their smartphones.
January 26, 2012
Fridges are about to get much smarter. PSFK stopped by the Samsung booth at the recent Consumer Electronics Show (CES) in Las Vegas to see what the future of refrigeration might look like. Samsung is currently showcasing a fridge that comes with an embedded touch screen that connects to the Internet and lets users shop straight from their fridge. (This feature is currently concept-only in the United States.) Additional features include a washer/dryer manager that allows users to check out how much time is remaining on a load; it doubles as a TV by streaming from other TVs in the house; and a convenient grocery manager keeps track of how much food you have and the expiration dates of various products.
The best part of the fridge is that it connects to Samsung smartphones which means that users can remotely turn the washer/dyer on or off, check what is in their fridge while shopping at the grocery store, and write memos that act as a digital fridge magnet or post-it note.
via PSFK: http://www.psfk.com/2012/01/samsumg-smart-fridge.html#ixzz1ka6J5BuX
via PSFK: http://www.psfk.com/2012/01/samsumg-smart-fridge.html#ixzz1ka6DniWw
Thanks to PSFK great site www.psfk.com
November 23, 2011
At C24 we work a lot within education. We spotted this excert below that we thought really highlighted how connected todays kids are. It is
I pulled some data from a presentation from the K5 Learning Blog. Kids today are amazingly connected, but less involved in the physical world:
- More US kids aged 2-5 can play a computer game than ride a bike.
- 19% of kids aged 2-5 know how to play a smartphone app; 9% know how to tie their shoelaces.
- More kids aged 2-5 can open a browser than swim unaided.
- Kids aged 0-8 spend an average of 1 hour 44 minutes watching TV or video daily, 29 minutes reading, 29 minutes listening to music, 25 minutes playing computer or video games, and 5 minutes using new mobile devices.
- Kids aged 8-18 spend 7 hours 38 minutes using entertainment media daily: more than 53 hours per week. That’s an hour more than 2004 (6 hours 30 minutes). Because they multitask [non-rivalrous media] they pack 10 hours 45 minutes into those 7 hours and 38 minutes.
- 65% of kids aged 0-8 watch TV at least once per day. That’s 37% of kids aged 0-1, 73% of kids aged 2-4, and 72% of kids aged 5-8.
- Kids under 2 spend twice as much time watching TV and videos than being read to (1 hour 54 minutes versus 53 minutes per day).
- For kids aged 8-18, live TV consumption declined by 25 minutes from 2004 to 2009, but total TV consumption went up thanks to the Internet, cell phones, and iPods. 59% (2 hours 39 minutes) consisted of watching live TV, and 41% (1 hour 50 minutes) consisted of time-shifted TV, DVDs, online, or mobile.
- 53% of kids aged 2-4 have used a computer, 90% of kids aged 5-8 have.
- 25% of kids are going online daily by age 3, 50% by age 5.
- Cell ownership among kids 8-18 rose from 39% in 2004 to 65% in 2009.
- 7-12th graders spend an average 1 hour 35 minutes per day sending and receiving texts.
- 51% of kids aged 0-8 have played a console game, 81% of kids aged 5-8. 17% of kids aged 5-8 play console games at least once a day, 36% play then at least once per week.
- 27% of kids aged 2-5 screen time is used with new digital devices.
- 29% of parents have downloaded apps for their kids aged 2-5 to use.
- iPod ownership for kids aged 8-18 rose from 18% in 2004 to 76% in 2009.
- 23% of kids aged 0-8 watch educational TV shows, 8% use educational programs on the computer, 7% play education games on new mobile devices.
July 21, 2011
C24 have showcased numerous times how businesses around the globe are using the Kinect product from Microsoft. Well in the Spring of 2012 Microsoft will be releasing NUads which will allow Xbox users to engage with advertising using their Kinect accessory’s voice and gesture features—tweeting the video content, finding a retail location via Bing maps, providing product feedback, participating in polls or having coupons mailed.
The video below demonstrates the potential of this solution and the question will be how long before Microsoft licenses this technology so that the solution comes ‘on board’ with all major TV manaufacturers.
April 11, 2011
Below is a really interesting video on how 3 sees part of the future of retail shopping with the launch of “3LiveShop”. The video highlights the use of some great interactive technology and it is really good to see the significant investment in ideas from the telecoms player.
All organisations are looking at how they can improve how they interact online with their customers as websites can be seen as so last century, there are some great ideas within the video about how businesses can improve the experience. Well done to 3 and hopefully we will see some other types of retail creativity from others in the marketplace.
April 4, 2011
Nike raises the question in this video: Is sport the answer? Quite possibly it is.