Point 1: The expanding digital universe will exceed 35 zettabytes by 2020, IDC predicts.
In 2009, global digital data topped 800,000 petabytes and was projected to reach 1.2 million petabytes in 2010. Storing 1 million petabytes on DVD would generate a stack of discs that reaches the moon and back. However, that rate of growth—62% in one year—pales compared with IDC’s prediction that the figure will top 35 zettabytes (36.7 million petabytes) by 2020, or 44 times as much as 2009. That stack of DVDs would reach halfway to Mars.
(following graphic originally posted by Tech News Ninja here)
Point 2: Usage of Social Media is increasing: (from comScore‘s US Digital Year in Review 2010)
Point 3: Social media represents significant ediscovery challenges:
The SCA is a formidable obstacle for parties looking to collect data from a social network. Often the only option is to seek voluntary waiver by the person of interest. Needless to say, more often that not any request to collect and analyze this type of data will need to be targeted and precise so as to avoid privacy concerns and other rights. If the information is available on a public-facing portal of a social network then the collection may be easier to accomplish though the ability to do a targeted collection is somewhat limited by the user interface and/or local API. Further it is difficult to think of this dynamic and changing data as a “document” under traditional ediscovery practices and so reviewing and analyzing presents unique challenges.
Point 4: Data Governance is becoming a stronger practice and discipline – it is also on the rise: (graphic created by DAMA.org)
Conclusion: Data – how we use it, how we access it, where we create it – is changing. All of this leads to more and more data from more and more sources. The MDM/Data Governance movement is seeking to organize data inside organizations and seeks to make information (which is what data contains and transports) more accessible. So while the universe of data grows so does the ability to seek and capture only the relevant or useful information (See graph below for a non-scientific illustration.) So proportionality could eventually be “built into” our ediscovery methods and practices – it simply will not be feasible any other way.
This Grolsch multi-screen campaign is an interesting example of extending a TVC into interactive an online video and mobile experience, that in turn drives retail foot traffic. Starting with a TVC introducing a bold character, the ad then challenges you to go online to continue the conversation.
Users are then introduced to the character more personally over a beer and are asked to text him their name in real-time as the online video plays… For users who’s name the character recognises, he sends them back a text message, literally buying them a beer in real life, with the text linking straight to a coupon code and store finder to claim. Created by the BMB Agency.
There are situations in your work life where you are in a meeting – your boss will always talk about cutting edge technologies and throw in few technology jargons like Cloud Computing , Social Media etc and will stress about how the company need to build competency in areas surrounding that.
But the question is how does your boss get to know abt these upcoming trends and start pushing the organisation in a direction so as to plan and leverage these technology in business ?
It’s funny, as word of mouth and social media marketing continues to grow in the new era of instant review and social media hotels, amusement parks, restaurants and even the airlines have to step up their game. No longer can a server, front desk clerk or any member of an organizations service staff let their guard down.
Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon. Within the last 90 days alone, Klout took in a Series C of $30 million from Kleiner Perkins at a whopping valuation of $200 million. PeerIndex also recently announced an investment of $3 million.
Here’s a great example of what happens when projection mapping meets social media. Yesterday we saw a nice piece of experiential marketing from adidas with their ‘Ready to Run‘ campaign, now here is a nice piece of projection from adidas that let’s the user see their name in lights!
This ‘Light You Up’ Projection from adidas was held in New York’sMadison Square Garden and features the Argentinian soccer star Messi. Facebook fans were invited to log onto an adidas Facebook app and post an answer to the question ‘What does light get you?’ Each response was rewarded with the person’s name appearing on the big screen, plus a sharable image and video. A great piece of social/real world integration. Nice find Alicia!
Key findings show us that the data deluge is real. In fact, the majority of respondents report being overwhelmed by the amount of data in the workplace. Many employees feel constantly distracted by multiple streams of information – this is especially true of C-level executives.
Despite feeling overwhelmed, executives have an insatiable desire for more data. Companies appear to be addicted. The majority of respondents believe information will fundamentally change their business. And yet today, only a minority views their company data as a strategic differentiator. Most, instead, see it as a consequence of doing business.
Social media hasn’t only revolutionised sports fans’ experiences at the game — it’s also changed how they get there in the first place.
One in five fans use social networks to invite friends to games, according to a recent report by the Sports Business Journal. Nearly 15% of ticket buyers say their purchases have been influenced by Facebook posts.
And engaging fans on social media doesn’t just help sports teams reach potential buyers — it literally pays off. According to the same research, fans who buy tickets through social media links pay more than one-and-a-half times as much on average compared to all buyers. Why? They typically make their purchases farther in advance.
The graphic is based around US data, however the UK could learn significant lessons from them as our adoption of the media is on par with theirs.
A new studyby McKinsey & Company reveals that less risky and potentially more beneficial realm of Big Datasoftware is a higher priority today than social media integration. The study consisted of 1,500 surveyed CEOs, CFOs and CIOs between April 3 and April 12, 2012.
Almost 50% of respondents stated that they are currently using Big Data to “understand their customers better”, whereas 32% stated they are using social media for “interaction and promotion purposes.” The survey also found:
– 13% did not consider Big Data a priority, so far as stating it was “not on the agenda”
– Over 50% state that flexible delivery platforms are a priority for the next 1-2 business years
– 19% of respondents have deployed digital marketing practices across the enterprise
– 4% used location-based software to target customer promotions
The study also found:
– 52% believe that organizational structures not designed to take advantage of either Big Data or social media priorities
– 51% say that lack of technology infrastructure and IT systems are a significant challenge
– 43% and 31% are having difficulty in finding functional and IT talent, respectively
Big Data and social media do not have to be mutually exclusive. A number of businesses are beginning to integrate the two, using Big Data solutions to analyze business content based on their social media activity.
Posted by david ricketts 
