February 26, 2013
The latest and greatest in mobile technology is on display this week at the Mobile World Congress (and you can see my colleagues’ coverage of that here). But so are the applications of that technology. Health care, education, urban planning and other sectors stand to benefit from mobile technology and a report out Monday from the GSMA and PricewaterhouseCoopers gives a snapshot of how mobile technology could save money, increase opportunities and enhance health and safety in the coming years.
In Sub-Saharan Africa, one million lives could be saved over the next five years with mobile health initiatives that help patients stick to their treatment plans and access information, as well as aid workers in monitoring the available of medication and follow treatment guidelines, according to the report. For example the Mobile Alliance for Maternal Action (MAMA) enables health care workers and pregnant women to share health information via SMS; TxtAlert in South Africa helps HIV patients and healthcare workers comply with Anti Retroviral Therapy programs, cutting missed appointment rates from 27 percent to 4 percent, the report says.
The article can be found at http://gigaom.com/2013/02/25/4-ways-mobile-health-could-save-400b-in-health-costs/
October 2, 2012
A new survey done by TextMarketer found that 48% of consumers would respond to offers via SMS. First, a few notes, this study was done in the UK, where the mObile marketing laws are slightly different. None the less, it still says a lot about SMS marketing in general. This stuff is powerful folks. It’s especially powerful when it’s used with cross marketing into other channels such as Tv/Radio/Print/etc.
February 16, 2011
Image via Wikipedia
C24 has been interested in QR codes and their development for some time now so we are really interested in the solution highlighted below which we believe will help with the adoption of the technology. We at C24 are looking forward to where this is going to take the technology.
The “Scan and Send” system comes from Scanlife, as an additional service to the barcode-reading and QR-code decoding smartphone apps the company already supplies. Now all you have to do is grab a pic of a QR code (or regular 2-D barcode) with your dumb phone camera, and MMS it to a special number. Scanlife’s computers recognize and decode the image, then SMS the details back to you as a weblink… which you can automatically open in a browser if you’re using a feature phone, or email on to yourself for later perusal.