July 24, 2012
The latest Siri commercial just appeared, and like their other ads, Apple used a celebrity to show one of the most interesting iOS features. The dialog between Siri and user seems a bit more simple, in comparison to other Siri commercials.
The first Siri ads were very dreamy and nearly promised that Siri would change the world, but then the users started using it and quickly discovered that Siri doesn’t meet their expectation.
July 23, 2012
Google’s having no problems getting its Nexus 7 tablet out the door to tech geeks — yesterday we learned that the 16 gigabyte model has sold out due to high demand. Now Google is getting ready to target the average buyer with its first Nexus 7 TV commercial.
The ad shows a father and son bonding over the 7-inch tablet during a camping trip. It feels a lot more human than Google’s previous ads (though some of its Google+ ads were getting there), and in many ways it could be mistaken for a heartwarming Apple ad. And just like Apple’s Siri ads, it projects a very idealized (and almost fantastical) view of the product.