Google is famous for its Agile process and now they are attempting to bring that world of experience to creative agencies to help them find an edge and create a more fluid creative/innovation process to keep up with the digital age. In a new site curated by Think With Google, you’ll find a range of Agile Creativity tips and tricks from the world’s best agencies to digest… What do you think?
As smartphone adoption grows and attention spans attenuate, people are increasingly multitasking their media consumption. According to recent research published by Google, almost 9 in 10 smartphone owners in the U.S. use their mobile while doing other things, whether watching a movie, playing a video game or reading. We highlighted this phenomenon in our recent report, “15 Ways Mobile Will Change Our Lives.” And our latest report spotlights how marketers are taking advantage of the second screen as more TV viewers sit on the couch with smartphones (or other mobile devices) in hand. Google’s research finds that more than half of U.S. smartphone owners use their device while watching TV. The spike in connected screens and services that link them with the big screen is creating intriguing new possibilities for TV broadcasters and marketers alike.
Google’s report also looks at how people are turning to their mobiles for a growing roster of functions, behavior that will become increasingly prevalent. The data shows that 35 percent of smartphone owners expect to use their device to access the Internet more often in the future. And as more marketers lead shoppers onto their smartphones, m-commerce will become increasingly important to retail. As yet, more than a third of Google’s respondents said they have purchased a product or service on their smartphone, and more than two-thirds of those did so in the previous month. Mobile-optimized sites and location-specific deals will become crucial for capturing shoppers via their smartphones.
If you’re interested in how much detail the engineers at Mountain View pay to every element of Google’s search business, check this out. This is footage of the Quality Launch Review, a meeting that takes place every week on Thursdays. Amit Singhal assembles a room full of engineers to delve into “losses,” the company term for when a search query goes awry, and turn them into “wins.” This week, the team examined error-correction in searches that are over ten words long, and how best to resolve it. It may not be the most exciting thing you’ll ever see, but it’s a fascinating insight into the effort that begins every time you don’t find what you’re looking for.
Originally found at:
See also, Google’s User Interface Design and Decision Process.
The video below has been around for a while now; however when watching it through again i had to admit to myself and great the concept and delivery was. Bing significantly increased traffic and is probably still benefiting from that increase today but as importantly it highlighted how as a search engine you can do so much more if you have the ideas.
Linking themselves to Jay-Z and the culture that surrounds him in my opinion repositioned bing and made it ‘sexier’ allowing it to have a greater affinity with a significant proportion of the population. You also have to admit that the technology is awesome and makes you wonder hat you could do with that type of marketing budget. As always enjoy………..
- DuckDuckGo: Ditch Google, Bing for Unfiltered Search (searchenginewatch.com)
- Tip of the Week: Using Search Engines for Higher Math (gadgetwise.blogs.nytimes.com)
- Bing grabs market share from Google over past year (news.cnet.com)
- Bing Ramps up The “Friend Effect” (carocomarketing.com)
Transform and Adapt?
I was reading an article on the web today about the modern-day business information needs and an argument that ‘The good news is that existing BI architecture and its infrastructure, which includes powerful BI and database servers, are able to transform and adapt to meet the new analytical requirements’ of today.
What a cop-out!
A skeptical way of interpreting this is ‘don’t worry… with a bit of sellotape, a lick of paint and some marketing spiel that albatross of a system will evolve into a butterfly and solve your every problem’.
Cynical but true.
Strap a V8 to a milk float and it will go like the proverbial. It might not corner well and may no longer be the ideal storage medium for milk but it will meet your performance requirements.
It’s no longer good enough to make do with what we had.
You can’t just spruce it up, add some gloss and ‘spangly’ bits and pretend you now have something new and made for today.
Talking about technologies such as OLAP as the answer to our analytical needs (a product of the 90’s), object databases (product of the 80’s), or relational databases (a revelation dating back to the 70’s) is pulling the wool over people’s eyes.
Just because hardware is getting more powerful you can’t keep claiming that the same old antiquated way of doing things is the right way of doing things today. True adding a V8 helps but it’s not the solution.
It is true that search engine technology started cropping up as early as the 90’s.
Google came up with their BETA release as early as 1994, however it’s really 2000 onwards where Google started to become the great new thing that everyone embraced and became a standard part of everyday life.
The rest, as they say, is history. Google is now a verb, you can use it with confidence in scrabble (although it’s worth a lot fewer points than it is pounds).
Google is referenced in the Oxford dictionary.
- To OLAP
- To Relational
- To Object Orientate
- To Google…
I am not a shareholder in Google (more’s the pity), however I am an admirer in their technology.
- Search engine technology is fast. In fact it’s unbelievably fast.
- Search engine technology is easy to use.
- Search engine technology is now being applied in a host of different ways. 21st Century ways that fit in with the information requirements not only of today but tomorrow…
Don’t be fooled by the legacy database providers. Things have changed. A fundamentally better way of doing things exists that is visible to everyone with a computer, phone or other gizmo on the network.
Transform and Adapt — it depends how old the things are that you’re trying to transform and adapt. For me I’m following the innovators and looking for the next new thing not trying to re-invent the wheel or strap on some extra boosters to tide you over for the next 12 months.
Read the small print and don’t be short-changed!
Fri, 04/02/2011 – 18:27 — Richard Lewis
- The Chicago Business Intelligence Group Introduces a Low Cost Customized Reporting Service (prweb.com)
- ClickSquared to Embed Jaspersoft’s Business Intelligence Suite (prweb.com)
- LogiXML Recognized on the 2011 Business Intelligence Platform Magic Quadrant (prweb.com)
- InetSoft Advances Agile BI with New Release of Style Intelligence (prweb.com)
- Webinar Series: Jaspersoft Introduces New Business Intelligence Suite – Jaspersoft 4 (prnewswire.com)
- MeLLmo’s Roambi delivers business intelligence on the go (tuaw.com)
- Open source business intelligence (iipalbanjary.net)