This video documentary by Microsoft explores how digital and specifically, Interaction Design, is and will change our lives in an ever connect world. It’s 18 minutes long but well worth a watch. I thought I’d paraphrase a few of the most thought provoking comments from the documentary below:
“‘Without humans there’s nothing interesting to talk about.”
“We are in the phase where we are a little confused about what’s important in life.”
“It’s about understanding that ecosystem where the human is at the centre.”
“It’s about getting more of the physical world connected with the digital world.”
“What we design as a man-made object is only complete when there are people using it”
Is this the future of retail. Some really interesting ideas….
There’s no arguing with the stats. Digital retail, and more specifically mobile technologies, have never been more impactful in the retail landscape − a fact very apparent as you review stats from the 2012 holiday season. Ahead of the first session of Shop.org’s First Look track at Retail’s BIG Show today, Executive Director Vicki Cantrell shared a few thoughts about these stats and the future of omnichannel retailing.
Cantrell’s biggest takeaway? “Companies today don’t need to choose between their website and their physical stores. They need both.” Watch the video for more.
The new Audi City ‘Digital Showroom’ has been around for a few days now, but weirdly hasn’t had the traction I expected it to get with just over 10,000 views on YouTube so far. But when you do look at this, it’s brilliant, a new form of retail experience for a car brand, one that can fit in any typical high-street store or shopping centre mall, so brands can increase the volume of people who experience the brand and the car, in virtual form with a few tactile exhibits like the paint and leather.
The Audi City Store consists of multiple interactive digital walls, controlled by pressure sensor floor plates and large tablet-style devices allowing customers to create a car from the group up and see the car in true scale on the huge digital walls in front of them. Check it out for yourself above…
It’s summer. The London Olympics are on and Selfridges are hosting Nike’s House of Innovation. What’s the Nike House of Innovation? Well, it’s a very cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for “everyday athletes” as they compete against each other and interact with the environment filled with some of Nike’s most innovative products and technologies. Seriously cool…
Thanks to www.digitalbuzzblog.com