September 16, 2011
PayPal has just released a hype video depicting what the future of shopping might look like with the introduction of PayPal’s next generation payment platforms, as they aim to re-imagine money.
It includes everything from person to person “bump” payments and transfers, location based offers that instantly transfer real dollars to your PayPal account for use in a certain store, barcode scanning with price referencing, QR code check-out, instant scan to pay from barcodes to skip the cash register line and a full post-checkout money management platform that let’s you choose how to pay, after you’ve actually paid for it.
Some great ideas enjoy…………………
July 8, 2011
We spotted this video for QRadio from SWEZA and just had to put it on the blog. QR codes as you may know have been around for a while but we are always interested in their application and how you can get the audience to engage. The idea of an old style beat box we thought was fantastic and the tape imagery just brilliant.
In retail the opportunities to use the link between physical and online really needs to be explored more as we really need to engage with the customer more. We have had various discussions on how QR codes could help not only with brand and product awareness but also with the conversion rates for online and physical commerce. We are working with a number of innovative companies that are exploring the way this type of technology can really drive their businesses forward, for more info just visit www.c24.co.uk as always though please enjoy…………
By the way we thought it would be fun to drop in the video below about what Tesco is doing outside the UK. A great idea for time-saving and a really intuitive way of using technology……….
February 16, 2011
Image via Wikipedia
C24 has been interested in QR codes and their development for some time now so we are really interested in the solution highlighted below which we believe will help with the adoption of the technology. We at C24 are looking forward to where this is going to take the technology.
The “Scan and Send” system comes from Scanlife, as an additional service to the barcode-reading and QR-code decoding smartphone apps the company already supplies. Now all you have to do is grab a pic of a QR code (or regular 2-D barcode) with your dumb phone camera, and MMS it to a special number. Scanlife’s computers recognize and decode the image, then SMS the details back to you as a weblink… which you can automatically open in a browser if you’re using a feature phone, or email on to yourself for later perusal.
January 20, 2011
We are presently looking at a number of similar ideas with client using QR codes, however the concept is the same. We must same this is great work………
November 17, 2010
Image via Wikipedia
About a year ago Google launched Google goggles which it seems are a direct threat to QR codes. Today they have announced a marketing experiment. Google are working with five brands—Buick, Disney, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile web. They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.
Below is a video that promotes the solution:
You can interact with these experimental campaigns by downloading Google Goggles from the Android Market or get Google Mobile App for iPhone from the iTunes store, and look for advertising and products from companies in the video above and others that are coming soon.
More to come…..