December 6, 2012
Today we released our eighth annual forecast of key trends that will shape or significantly impact consumer mindset and behavior in the near future.
In this year’s report, new technology continues to take center stage, as we see major shifts tied to warp-speed developments in mobile, social and data technologies. Many of our trends reflect how businesses are driving, leveraging or counteracting technology’s omnipresence in our lives, and how consumers are responding to its pull.
We’ll see everyday objects become smarter as technology gets embedded into everything from eyeglasses to socks to bikes, helping us to measure, navigate and augment the world. At the same time, our smartphones will become de facto fingerprints as they evolve into wallets, keys, health consultants and more—our identity all in one place. Also, thanks largely to advances in mobile technology, almost anything—from bus shelters to print magazines—has the ability to be transformed into a retail channel. As a result, we’ll see shopping shift from an activity that takes place in physical stores or online to a value exchange that can play out in multiple new and novel ways.
Our forecast also puts a spotlight on health, with two separate trends examining the rising awareness around the impact of stress and happiness on well-being and how businesses are addressing it.
For more on our “10 Trends for 2013,” see the Executive Summary below. The full report—in which we cover each trend in detail, highlighting what’s driving the shift, how it’s manifesting and what it means for brands—is available here.
March 19, 2012
The challenge facing managers is not trivial. When faced with the need to do more with less money/resources, how do you effectively derive insights from the deluge of big data?
Every business recognizes that a better understanding of data (particularly as a predictor of the future or as an identifier of existing issues) can create new opportunities and make a significant difference to managing performance. The core business drivers are well understood…. how can we acquire, grow, retain customers, How can we detect fraud and manage risk better.
How do we get there? Analytics is the natural evolution of BI processes, tools and technologies to answer these questions. While BI focuses on historical analysis, analytics builds upon this set of technologies and techniques to re-focus on the future; helping predict future trends, opportunities and threats.
The new cycle is “Ingest, Model, Deliver insights”. Ingest continuously large volumes of data, model quickly using pre-built models, and deliver real-time recommendations or predictions.
taken from http://practicalanalytics.wordpress.com/2012/03/18/making-money-on-predictive-analytics-tools-consulting-and-content/
December 22, 2011
IBM Next 5 in 5: 2011 (by IBMLabs)
IBM unveils its sixth annual “Next 5 in 5” — a list of innovations with the potential to change the way people work, live and play over the next five years. The Next 5 in 5 is based on market and societal trends expected to transform our lives, as well as emerging technologies from IBM’s Labs around the world that can make these innovations possible.
In this installment: you will be able to power your home with the energy you create yourself; you will never need a password again; mind reading is no longer science fiction; the digital divide will cease to exist; and junk mail will become priority mail.