Really interesting video from the guys over at Pinfluencer. The statistics on pinterest are unbelievable and using the solution should be a must for any retailer, site or brand owner. See what you think….
With Pinterest being all the rage this year, it wasn’t going to be long before someone claimed the “World’s First Pinterest Campaign” if it already hasn’t been claimed somewhere else. Yes, I’ve seen the Peugeot Puzzle one too, think these guys beat them?! (created by Smoyz)
The campaign was called “Womens Inspiration Day by KOTEX” an out reach campaign using Pinterest to find 50 women in Israel and what inspires them. From there, KOTEX created individual inspiration packages using what each woman had on her Pinterest Boards, turning them into gift boxes which were ultimately pinned and blogged about… Hot or not? Comment below!
A nice little data gem from Comscore, showing the unique visitor traffic and time on site for retail based ecommerce sites by Europeans over the last 12 months. The data shows from one christmas period to another, total people visiting online retail sites climbed by almost 30 million people, while time on site almost doubled.
The data also went on to point out the top 3 retail sites in terms of unique visitors, which were unsurprisingly:
- Amazon (118M users in Dec 2011)
- Apple (53M users), and
- Otto Gruppe – a popular German retailer (33M users)
- Pinterest In UK Very Different [Infographic] (webpronews.com)
- Pinterest Is Growing Like Gangbusters (Hitwise & comScore Agree) (shanecrombie.com)
- Pinterest Driving More Referral Traffic Than Google+ [Infographic] (searchenginewatch.com)