What is really at risk that we need to protect it ???

February 25, 2013

The most important thing you can identify is re-think the way you look at data and security. You must understand what is really at risk and then protect it.  Below are five key principles that you must remember when it comes to protecting your data:

Fit your PC with “Lock” to protect your privacy now!

1.    ALL data has value.
No matter how harmless or insignificant a bit of information may seem, it can probably be used by someone and they are willing to pay for it.

2.    Data” means all communication or information.
This may include many things that some may not have considered data such as VoIP calls, e-mails, etc.

3.    You must assume all data sent in the clear can be easily collected, mined replicated and stored.
Over time, mass amounts of data can be collected and sifted through to gain a pretty good view of an organization.

4.    Once stolen, data can be sold and used repeatedly by multiple people or groups.
Just because your data is stolen once, doesn’t mean it will only be used once.

5.    Security measures should focus on protecting “the thing of value” rather than preventing “events”.
You can’t predict how, when or where an event will take place. This type of defense is always reactionary. Sometimes the event is undetected.

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Leap motion solution will change the way we interact with technology

January 14, 2013

We posted this video in 2012, but we now truly believe that 2013 will be the year to “Leap”. The solution looks and apparently works fantastically. There was some buzz around it in 2012 but this year with a suspected retail price of around $69 (and hopefully coming to the UK later in the year) it should start to create some market share. Anyway please enjoy the video below.



Aiming to head off Apple, Microsoft shows off Xbox SmartGlass mobile app and Xbox dashboard update

October 23, 2012

Hoping to steal a little thunder from Apple’s expected iPad Mini announcement today, Microsoft announced details of its Xbox SmartGlass app, which extends your entertainment experience across the screens of the TV, tablet, phone, and PC.

Yusuf Mehdi, the chief marketing officer at Microsoft’s Interactive Entertainment Division, said in a blog post that the new app is part of why, as Microsoft chief executive Steve Ballmer promised, 2012 will be “the most epic year in Microsoft’s history.” On Friday, Microsoft is introducing its Windows 8 operating system and its Surface tablet.


The Battle Of The Desktop

July 4, 2012

Tablets, and specifically the iPad from Apple, have been one of the big drivers for growth in mobile in the last couple of years, but figures out today from NPD indicate that their popularity is going to get even bigger: the market for tablets, its researchers predict, is set to boom from 121 million shipped tablets today to 416 million devices by 2017, when they will overtake notebooks to become the most popular mobile PC device, driven by a drop in costs and a rise in features.

 

The rise of tablets is also a story about the decline of notebooks. The market for these will continue to expand, but at a rate lower than the 28 percent that tablets will see: NPD says that by 2017 there will be 393 million notebooks shipped compared to 208 million today.

One takeaway from this: although Apple with its iPad line of tablets has dominated the tablet world in market and mindshare up to now, the space is far from penetrated, and that means that companies like Microsoft, Google and others still have a lot to play for.

Part of the reason we will see a lot of features continue to be incorporated into tablets is because of the emphasis of content on the devices. App stores are increasingly catering to tablet users.

But by the way, this is not to say notebooks are dying. Far from it — they will still account for 49 percent of the mobile PC market, NPD says, shipping 393 million units in 2017 compared to 208 million in 2012. It adds that notebook makers are also taking heed and looking to put more tablet-like features into their products — for example, becoming thinner and incorporating touch functionality.

Source: Techcrunch 


What’s a Store Anyway? The Rise of the Mobile Shopper

November 25, 2011

Posted by John Squire in Benchmarking on November 4th, 2011

Around this time last year, Susan Etlinger, an analyst with Altimeter Group said something that stopped me in my tracks. In the context of discussing ecommerce, Susan asked, “what’s a store, anyway?”

Not that long ago, it would have been clear that a store is where you go when you want to buy something. Obviously it had to be a physical place. But starting in the 90s, people began shopping online using their PCs and a web browser. We had to come up with the terms “brick-and-mortar” and “ecommerce” to distinguish a physical store from one on the Internet. Now with the rise of mobile commerce, stores have become entirely portable; since most people never leave the house without a phone, a store can go wherever you go.

That conversation with Susan came back to me as I started thinking about what this year’s online retail trends were likely to be. It doesn’t take a crystal ball to say that this is going to be a breakout year for mobile shopping. IBM data suggests that an unprecedented 15 percent of people will shift their shopping from the PC to a mobile device this holiday season. This prediction is based on October 2011 figures which show that nearly 11 percent of people who logged onto a retailer’s site used a mobile device, up from the 4.2 percent recorded on October 2010. Furthermore, if current consumer trends stay true to form, we expect that 15 percent of all online sales—not just traffic—will come from mobile devices. That means people are using their mobile devices not just to browse for or research products and services, but to buy them.

What we’re watching is the rise of the post-PC consumer (by the way, here’s a detailed read on IBM’s strategic decision to sell its PC division to Lenovo, by Mark Dean, one of the original engineers who created the PC) and that’s where Susan’s observation about the changing nature of stores gets really interesting.

Global brands need to think about their consumers in an entirely different way. IBM data shows that mobile shoppers are even more laser focused than their PC-using counterparts: 44 percent of mobile users will abandon a site if they don’t find what they want on the very first page, versus an overall online rate of just over 37 percent. Mobile users, it would seem, don’t have the patience or the inclination to sift through a site for what they want. And why should they? With a simple flick of a finger across a screen, they can obliterate one brand in favor of another.
Over the long haul, this trend is only going to get bigger.

Right now, we’re experiencing the voracious adoption of mobile phones across the globe. Relatively tech-savvy people with some amount of money to spend are driving the spike in mobile commerce. But in the future, mobile shopping will spread everywhere. Think about the many millions of people who don’t have broadband access in their homes and who don’t own a laptop (and perhaps never will). We can anticipate that one day, when these people shop online, they’re going to do so using a mobile device.

The onus is on retailers to remember that their brands have become entirely portable. The empowered consumer quite literally has retailers, their brands, and their stores right where he wants them: in the palm of his hand. That means that relevance—a tailored, personalized, wow-they-really-know-what-I-like approach to marketing—is more important than ever.


Death of the Desktop

January 11, 2011

Image representing iPad as depicted in CrunchBase

Image via CrunchBase

Yesterday we met with a potential business partner yesterday, and I must say that their business intelligence software was fantastic. Below is a blog that they wrote reference death of a PC which we felt was interesting. Please enjoy and thanks to Richard Lewis

When I thought about writing this blog it was going to be called “death of a PC”. This was going to be about what happened to me on a recent sales trip to Dubai when a demo machine we had set up remotely from the UK died before my eyes a few hours before an important presentation.

I ended up doing the demo on my laptop and averted what could have been a total disaster; however it made me think a bit about how we can avoid this kind of thing in the future… don’t use standalone desktops for demos and make sure you have a backup plan for starters…

On my way home I read an article in “Computer Weekly” titled “Keep taking the tablets” about the projected 198% increase in tablet computers in 2011. This made me wonder about the future of the humble desktop and whether or not this was the beginning of the end…

When my son and daughter last complained about being left behind by their mates on the hardware front because their machines were now 12 months old, they didn’t want new desktops, they wanted to replace their PC’s with laptops. Things are changing…

Over the past couple of weeks my son has started to use an iPad to operate his laptop or his old creaking PC via WIFI using some really impressive remote control software that cost just 57 pence!

The next time I’m dragged down to PC world or trawling the internet for hardware, am I really going to be interested in buying a desktop?

What seems an age ago now, Bill Gates and Larry Ellison took opposite sides on where hardware was going (remember the thin client debate?).

Larry Ellison believed that the personal computer was about to be eclipsed by the internet. Bill Gates believing that every man and his dog would own a PC (with windows on it).

Larry Ellison’s vision was around the use of light weight network computers which would use the capacity and grunt of large servers hosted on the internet to process and run the application software, leaving the clients doing little more than sending and receiving messages and rendering output to a screen. With less demand to host heavy weight applications on the client there would be less need for client licences – a scary thought for Mr Gates at the time.

Away from the big hitting business visionaries, what does the average man on the street mainly use their desktops for today?

…Games, word processing, social networking and music?

These days, most gamers get their kicks from their XBOX, Play Station or Nintendo so the desktop is not quite as important as it used to be.

Mobility and portability are becoming increasingly important too. The weight and size of the machine are becoming as big a factor as a machines power, memory and storage capacity.

We see Google writing more and more free applications that run over the Internet. When we all start to do our word processing over the internet too, where does this leave the humble desktop?

Looking from a business perspective there is an even bigger shift going on as the demand for making things available over the net and 100% reliable makes more and more people look towards hosting and outsourcing.

Server hardware is getting better and better. Whilst power is increasing, price is decreasing, while the internet is getting bigger, our connection to it is getting ever faster.

We now have virtualised servers, we have the cloud. The barriers to usage are being knocked down one by one.

As I sat in despair watching the desktop blue screen and crash, I knew that the software was not going to be moved to a new desktop.

Two weeks later and it was moved to a blade. In fact it’s on a VM on a blade, and soon to be moved to the cloud. When it’s it in the cloud it could get moved from machine to machine at the flick of a switch or a click of the mouse. To access the application you need a browser, so an iPad, Smart phone or dusty old desktop will do.

Things are definitely changing. It’s all pretty exciting as long as you’re not a desktop manufacturer! I’ll be run my demos on hosted servers from now on – with my laptop as a backup just in case access to the Internet’s down!

Mon, 08/11/2010 – 18:27 — Richard Lewis


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