The high street is a real battleground, companies are disappearing and others are looking at ways to differentiate themselves due to the continued growth of the internet. Enter an idea from Selfridges (see the video below) which is using some of their retail space in a different way and is in many respects engaging their already loyal customer base. It might be worth taking a few minutes to have a look at the video and to think carefully how other retailers can engage with their customers.
The video below could help with a number of issues with traditional shopping, we can see it helping with engagement and increased conversions are the obvious ones.
Bloomingdale’s recently contracted with British body-mapping firm Bodymetrics to provide an in-store service to help women purchase the correct size jeans. The Bodymetrics PodÂ system uses an array of eight Kinect for Windows scanners that analyze and categorize your body based on a 3D model. This helps you find clothes that fit and will reduce the 40% return rate in the process.
You step into the Pod and get scanned. Then it classifies you into one of three groups. Emerald, sapphire, or ruby. Then you can match yourself with sizes and styles that fit your classification before you buy. Here’s some footage from the system in action at an earlier installation at UK retailer Selfridges: