Gillette Light It Up: Water Projection Mapping

August 6, 2012

We haven’t posted a projection mapping event for a little while, so this timely piece from Gillette is perfect, combining a series of various projections onto buildings, walls and ultimately on water, to wish TEAM USA luck at the Olympics, just as the world finished watching the Opening Ceremony.

A spectacle of light and water featuring 60-foot holograms of Team USA athletes, the installation was created projected light displays on buildings throughout Boston culminating in a massive water show, powered by dozens of projectors and two massive screens of water vapor. Very cool.

thanks to http://www.digitalbuzzblog.com


Wired Science: Google Experiments With 5 New Web Connected Installations In London

July 19, 2012

This isn’t quite on the same level as Google’s Project Glass experiment, but Google today launched a set of five physical installations housed in London’s Science Museum. These installations, which users anywhere can control remotely, are meant to “inspire people around the world by showcasing the making that the Internet makes possible.” While Google doesn’t mention this explicitly in its post, chances are that the launch of this exhibition was timed to coincide with the Olympics in London.


Cyber attacks multiply in run up to the 2012 London Olympics

May 4, 2012

Cybercriminals are looking to capitalise on the growing interest and enthusiasm around the Olympic games with several phishing scams which aim to impersonate the Olympics official website or associated partners. The cyber criminals and malware writers know that just about any subject line with the word “Olympic” in it is likely to be opened by a large proportion of recipients.

Costly consequences of phishing attacks

No global event is more in the public eye at the moment than the 2012 London Olympic Games. Many of these scam emails will contain malicious code rather than cut price tickets or other Olympic-themed products. For a company a successful phishing can have far reaching and costly consequences resulting in financial loss and loss of customer data.

We have detected and blocked a number of these kinds of Olympic phishing messages whose goal is to entice users to submit their personal information. It is expected that these phishing attacks will grow in number and become more targeted. Spear phishing.

These kinds of attacks will continue to exist as long as it is profitable and with growing numbers of people on the internet spammers have a growing market of millions of people for their spam. It’s purely a numbers game, the greater the market for the spammers the greater chance of a response and therefore the greater the reward.

To prevent these attacks, organisations need to remain vigilant and follow proven guidelines such as not clicking on links or attachments in unsolicited emails.

To avoid becoming a victim of a phishing attack there are a few simple rules:

  • Don’t trust any unsolicited email, ever.
  • Never “unsubscribe” from a service you haven’t subscribed for in the first place. You are literally handing your email address to spammers to use for future and possibly more targeted attacks.
  • If you interested in an offer contacting the company behind the message by phone and verify that the message is genuine.
  • Keep your company security solutions valid and up to date so that you can secure your organisations network.
  • Employees and other insiders actions are responsible for the majority of security breaches, a culture of security awareness is an important factor in preventing these security failures.

Remember if you receive notice that you’ve won a free Olympic ticket the chances are you haven’t and as always if it sounds too good to be true, it probably is!.


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