Email Security: It’s Every Employee’s Business

April 4, 2013

Email security has become part of the job description for every employee. All it takes is one employee to cause a breach that opens up the entire company. For example, consider The New York Times: the recent breach by Chinese hackers was done via a phishing or spear phishing email. All that was necessary was that one email to be opened, and The New York Times network was accessible to the hackers. And once an attacker is behind the firewall, then the hacker can do anything.

Recently, hackers have been getting even more creative. One of the students in the information security class I teach showed me an email that she received. It contained a message about email phishing schemes and what to look for. The subject line was incorrect when compared with previous emails from the same organization. The body of the email had an incorrect logo and a slightly incorrect signature line. Also, there was a link with a call to action that requested my student to sign in to her account and learn more. She reported this email to the company who allegedly sent it. Had my student not been aware of phishing schemes, she might have clicked on the link and opened up her system to hackers.

Without proper training, it is easy for an employee to accidentally open and launch a window for a hacker. It is the duty of every personnel department to train new employees as to what to look for when receiving email messages. This information should be included in employee manuals and should also be posted on lunch room walls as reminders. With the volume of emails we all receive on a daily basis, it is very easy to forget that one of the emails could be a “Bomb” that could cause a breach. And a network breach can lead to data loss, loss of reputation, and denial of services for your employees and clients.

There are two types of phishing email messages: phishing and spear phishing. Phishing is a generic type of email that is sent to everyone in a company with the hope that someone will open the email and click on a link or open an attachment. There are no names attached to it, the subject line is generic, and the TO: line usually says recipients_not_disclosed. That’s a dead giveaway! Finally, the FROM line does not conform to corporate email standards.

The second form of phishing is called spear phishing. This type of email is more insidious. Someone or some organization has taken the time to find information about a specific employee and personalize an email message to make it look like it has been sent to that person from someone he or she knows. As a result, the email looks legitimate. This email is designed through a few methods. The attacker scours Facebook, LinkedIn, Twitter, and possibly financial information sites, such as, Hoovers. The hacker may make calls to a company’s receptionist to find other pertinent information regarding the email recipient, possibly email address and/or phone number. In bigger companies, they may even call the IT department and claim that they are the person of interest and forgot their email password and ask for it to be reset. Hopefully, there are policies in place with the IT department that make it impossible for someone to change a password without multifactor authentication (multiple types of ID must be given before the password can be changed – this is an issue for another post). Spear phishing emails are usually sent to management-level employees since they tend to have more network privileges.

Once again, even with spear phishing, the questions one must ask include: Are you expecting an email from this person and do you even know him or her? Is there a link in the body of the email? If yes, do not click on it. If you really must know what the link is, send it to the IT department or your security team and let them confirm if it is legitimate. Due to the speed of business these days, it may be difficult to remember what to look for, but it’s also difficult to recover from a breach. It can happen to anyone, don’t let it be you for your company’s sake.

Host computers should all have a good virus scanner to scan inbound emails and attachments. After that, here are some things to look for when determining if you’re looking at a phishing email. Does the email address in the FROM: line correspond to the corporate email layout? This may mean: last name first, or first name last. When a message is sent to you, are you expecting an email from that person or is the email coming from someone you don’t know? Look at the subject line of the email: Are there any misspellings in the subject line, and does it make sense?

Make it a policy to never click on live links within an email message. A live link (one that is colored and underlined) could look like a legitimate link but the actual link may send you somewhere else. If you really must know what the link is, copy and paste it into the notepad program. This will show where the link is actually pointing you to. Hovering the mouse over the link will reveal the actual URL. However, if the URL is embedded in an image within the email, you will have to retype the entire URL. There are two other options for shortened links (for example, bitly.com or goo.gl).

Sometimes emails arrive in your inbox under the guise of legitimacy. They appear to come from somewhere within your organization, but they’re not. An email arrives and asks to change your security credentials – but don’t be fooled. First of all, there should be a general announcement regarding this topic distributed company-wide to all users. It will be sent out by one person, not from “The Security Team.” Be aware of that. Emails regarding this sensitive issue must be sent by individuals, not groups, and an email sent by an internal employee will adhere to corporate email structure, fakes do not.

Many breaches come from an email that looks legitimate from an internal employee. So, look at the signature line at the bottom of the email. If it isn’t the standard signature line that your company uses for all emails, it’s probably suspect. I realize that checking an email to be sure that it’s real can be time-consuming, but the more you look for errors, the better you become at spotting them.

The larger a company is, the harder it is to remind employees about staying vigilant. But in the long run, what’s worse: reminders or hackers? You do the math.

______________________________________________________________

IBM

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions.


Three V’s of Big Data with Example:

November 22, 2012

1. Volume:

TB’s and PB’s and ZB’s of data that gets created:

From the webinar “How to Walk The Path from BI to Data Science: An interview with Michael Driscoll, data scientist and CEO of Metamarkets” – A global surge in Data

2. Velocity:

The speed at which information flows.

Example: 50 Million tweets per day!

twitter 50 million tweets per day

(This is back in Nov. of 2010 – the number must have increased!)

3. Variety:

All types of data is now being captured which may be in structured format or not.

Example: Text from PDF’s, Emails, Social network updates, voice calls, web traffic logs, sensor data, click streams, etc

data variety big data

Image courtesy

And this may be followed by other V’s like V for Value.

Conclusion:

In this blog-post, we saw Three V’s of Big Data with Example

Thanks to http://parasdoshi.com/2012/11/22/three-vs-of-big-data-with-example/


Banks See Social Media as Big Data Opportunity

November 6, 2012

Last month I attended a digital advertising conference here in NYC which was swarming with social media benchmarking vendors. If you wanted to learn more about software that measures how your company or brand is faring on Twitter, Facebook, or Pinterest, then this was the place to be. These buzz-monitoring apps make perfect sense for consumer-focused product companies (sneakers, clothing, soft drinks), but I didn’t necessarily connect the dots between social media content and big data for financial service firms.

That is until I saw this article in American Banker on big data in the banking world. Specifically, BNY Mellon Bank ($1.4 trillion assets) is launching its own big data project, which will involve collecting and aggregating transactional information from customers across many different systems—their web site, ATM network, customer service, trading desks, and any other relevant interaction points.

The goal is to pull these separate data streams into a centralized data store, and then mine it to learn customer behaviors and preferences. The results will be fed back to their marketing department to help pinpoint customers who would most likely be interested in new bank offerings. BNY Mellon will also use this data to gain more complete awareness of customer needs in their future interactions with the bank.

It doesn’t stop there. BNY Mellon has extended the scope of its big data project beyond its own internal IT operations by harvesting content from the social world—blogs, Twitter, LinkedIn, and other online forums.

How much data can be found in Tweets and posts that would be useful for banks and financial companies?

This is hard to gauge. But according to an IDC report referenced in the American Bank piece, 1.8 trillion gigabytes of data was generated in 2012 with the majority of that considered unstructured social data.

These numbers for social data sound about right. Earlier in the year, Twitter reported its users were sending 340 million tweets per day. Doing a quick back of the envelope calculation—340 million x 140 x 365—I come up with at least 10,000 gigabytes of data just from Twitter alone. Then if you start adding Linkedin with its 175 million users and Facebook’s close to 1 billion users and the millions of active blogs out there, it’s easy to see how unstructured text from social begins to reach the volumes in the IDC range.

For large financial firms with millions of their own customers, filtering out, processing, and storing what’s relevant clearly falls in the big data solution space. The larger point is that banks are looking at this public data as an auxiliary treasure trove from which they can supplement their existing records with more granular details about their own customers, and even perhaps find potential new markets. Like everyone else they are also concerned about their brand and the buzz around it.

Lessons learned? Here’s one: even those companies most closely associated with large traditional fixed-field databases —in this case, a financial institution, but also consider, say, insurance, power utilities, and telecom carriers—will by necessity also have to deal with petabytes of content in order to complete the big data puzzle.


Pinterest, helping brands convert

September 11, 2012

Brands were quick to jump onto the Pinterest bandwagon but had little or no insight as to how they could monetize their efforts. Pinterest have no tools as yet to allow marketers access to data and therefore a majority of brands are reluctant to get onboard the Pin-Train.

Two of South Africa’s largest retailers, Woolworths and Pick ‘n Pay have managed to successfully grow a dedicated following on Pinterest using their area of expertise in the culinary and lifestyle genre’s.


Greylock scientist DJ Patil: “Data is the new black”

July 2, 2012

Great video from Greylock scientist DJ Patil

Dr. DJ Patil (not actually a DJ) is the data scientist in residence at Greylock Partners, the renowned Silicon Valley venture capital firm, and in a talk at LeWeb London, he unleashes a mighty nerdgasm all about the power of big data.

He tells the audience “the demand for data scientists is at a record high” and that “data is the new black.”


85% of 569 business executives and IT leaders report obstacles in managing and analysing data

June 7, 2012

This is one of the results that Global Survey: The Business Impact of Big Data produced.

It’s not surprising. In the survey’s definition, “Big Data” comprises – in descending order of sources:

Key findings show us that the data deluge is real. In fact, the majority of respondents report being overwhelmed by the amount of data in the workplace. Many employees feel constantly distracted by multiple streams of information – this is especially true of C-level executives.

Despite feeling overwhelmed, executives have an insatiable desire for more data. Companies appear to be addicted. The majority of respondents believe information will fundamentally change their business. And yet today, only a minority views their company data as a strategic differentiator. Most, instead, see it as a consequence of doing business.

Check the link out to read the survey

 


Fujitsu Profile Pitch: LinkedIn Team Challenge

February 20, 2012

It’s not often you see a LinkedIn campaign, so I’m always super eager to see what has been done with the LinkedIn API. On this occasion it’s a global campaign for Fujitsu, called Profile Pitch, where users connect with the campaign site (utilising the LinkedIn API)…

The Profile Pitch puts you (and CV) against the world, with a series of scores based off your qualifications, network and experience. It also allows you to team up with your contacts, and take part in a team challenge, to see if you can be the beat the world. http://www.profile-pitch.com/

Thanks to the the guys at Digital Buzz


Cross Channel Commerce Paradigm.

February 6, 2012

With mobile and social quickly emerging as the new consumer focal points, retailers need to fully understand these channels to develop a cross-channel strategy that maximizes the strengths and potential ROI of both. The previous two Convergent Commerce Series articles, Cross-Channel Plan for Mobile Engagement and The Optimized Mobile User Experience, discussed the need for a cross-channel retail strategy that incorporates online, mobile, brick and mortar and social, and how to successfully implement a mobile channel that holds as the backbone for this new commerce paradigm. Integrating social into the cross-channel commerce strategy does raise some interesting questions: Will consumers utilize Share to Facebook and Twitter from mobile devices? Is there a relationship between frequency of engagement with retailers and the likelihood of following them on a social outlet? Finally, are converted fans then more likely to further interact with the brand by, say, downloading the retailer’s smartphone app?

As Facebook and Twitter gain incredible popularity, social media is increasingly becoming a popular medium for commerce. Last year, Twitter announced that it had 175 million registered users while Facebook currently boasts of more than 800 million active users — all of which fundamentally joined because they are interested in what their friends and family have to share. People spend over 700 billion minutes a month on Facebook, continually posting status updates, checking-in to a location and sharing information seen or heard, and retail commerce is no exception to this.

Since social plug-ins launched in April 2010, an average of 10,000 new web sites integrate with Facebook every day and over 500 million users engage with Facebook monthly through these external web sites. Because there are currently over 350 million users that access Facebook through their mobile phones ― and people who access Facebook through their mobile devices are twice as active as non-mobile users ― retailers should have a Share to Facebook and Twitter functionality on their mobile optimized web sites and rich apps.

By enabling social integration (Share to Facebook, Twitter and Email) in their mobile optimized web site and rich app, a retailer allows customers to share products and services immediately with their entire social network. Consumers who need feedback right away, perhaps looking for that second, third or even tenth opinion on a last minute gift for a friend, are the perfect use cases for social integration into the mobile commerce experience. The ability to share ideas from social to mobile in real-time is imperative for consumers on the go and in the retail store.

From a retailer’s standpoint, social network integration is a great marketing tactic; it is free brand advocacy and gets 130 impressions on average per consumer per post. Like ratings and reviews, it allows retailers to gain valuable market intelligence to further develop a personalized relationship with the consumer. Retailers should interact with their customers through these channels by monitoring and responding to Twitter and Facebook wall posts, solidifying a personal relationship with the customer. In addition, retailers should use their social networks to highlight their commerce channels to their community following. Consumers have no reason to engage in a deeper, more personal relationship with the retailer unless they are enticed with an attached value proposition—so it is up the retailer to create one.

According to a recent IBM Institute survey, consumers look for the following incentives/abilities when following a retailer on a social network:

Trial new products; Receive preferred customer status; Influence product development or changes;
 Provide feedback to a retailer on customer service or store experience;
 Learn of news and industry trends;
 Interact with other consumers; and 
 Share feedback and reviews with people in their social network.

But once retailers entice the consumers to engage with them socially, how do they then influence them to further interact by, as posed earlier, downloading their app? The same method the retailer used to obtain Facebook fans also increases app downloads: advertise app-only promotions on social pages and in the retail store, turn the app into the new store loyalty card, share brand news through the app and invite customers to take customer satisfaction surveys.

Now is the time for retailers to integrate their web, in-store, catalog and mobile channels if they want to provide their customers with a seamless, personalized and convenient shopping experience across all channels, anytime and anywhere. Many top retailers already have successfully enabled a cross-channel retail strategy, including Brooks Brothers, Cabela’s, Petco, Wet Seal and Toys “R” Us, and are leading the way by delivering to customers a great buying experience at all touch points across the brand. Those who do it right will build a customer for life.

Thanks to the guys at www.themobileretailblog.com


Pinterest how it drives referral traffic to retailers?

February 3, 2012

Fast-growing Pinterest is currently the no.5 social media site, with its traffic increasing 429% in the last quarter. The image and video sharing social network is a kind of mash-up of Facebook, Tumblr, Twitter and YouTube, providing an online pinboard for all of your interesting discoveries. So is it going to be the next mega network? This infographic from monetate shows all the latest statistics about the site, including how it drives referral traffic to retailers:

via PSFK: http://www.psfk.com/2012/02/pinterest-social-commerce.html#ixzz1lKtuiv6Q

Is Pinterest The Next Social Commerce Game Changer? [Infographic]


How SMBs can avoid costly legal disputes over who owns social networking data | Web Filtering

January 13, 2012

There may be trouble ahead for small and medium-sized businesses (SMBs) who neglect to adopt formal corporate social media policies. Lack of clearly defined company social networking accounts and data ownership criteria means they could be storing up legal trouble for themselves in the not too distant future and potentially leave the SMB sector with significant legal issues over data ownership.

Many SMBs are now truly embracing social networking applications by adopted them within their overall marketing strategies. It is almost impossible to track who owns this data as social data content is aggregated from site to site. As businesses of all sizes and types embrace social networking as a way to propagate messages and build their brands the line dividing personal and company data is becoming increasingly blurred. The important thing is that companies take steps to protect themselves as much as possible in advance.

Some simple tips to protect your social media assets and avoid litigation over data ownership:
Include a corporate social media policy alongside internet usage guidelines
Make sure company accounts are totally separate from employee personal accounts
Ensure company Facebook and twitter accounts are not tied to employee personal email accounts
Ex-employer seeks damages over non surrender of Twitter account
The legal position is at a very early stage of development. You may have read about Noah Kravitz, a California-based blogger who is being sued by his former employer, PhoneDog. His ex-employer is seeking damages because Mr. Kravitz did not surrender his Twitter account to them when he left the company. PhoneDog believe they had heavily invested in helping Mr Kravitz grow the number of followers he had on Twitter and therefore the account should be their property. The company view this Twitter account as a confidential customer list and the intellectual property of Phone Dog.

In a statement to the New York Times, the company said: “The costs and resources invested by PhoneDog Media into growing its followers, fans and general brand awareness through social media are substantial and are considered property of PhoneDog Media”.The dispute really hinges on why the account was opened in the first place. Phone Dog believe if the account was opened on behalf of PhoneDog and to be used to communicate with customers then the Twitter account is their property. Mr Kravitz maintains he opend the account with a view to using it for both professional and personal reasons and this is where the questions of why the account was opened gets blurred. This blurring between work and personal is particularly problematic in the social networking sphere.

Legal conflicts over data ownership not restrited to Twitter
Such legal conflicts have occured with other social media platforms also, in another less recent UK case a recruitment consultant moved confidential contact information to his LinkedIn account whilst employed at Hays Recruitment. This decision was one of the first to highlight the tension between businesses encouraging employees to use social networking websites for work but then claiming that the contacts and content remain confidential information at the end of their employment.

In 2007 a judgement involving the UK arm of a US business to business media publishing group (PennWell Publishing v Ornstein) ruled that the employer owned the outlook contacts of a former journalist employee even though this list contained both work and personal contacts some of which had been brought to the company by the employee.

Not defining what company data is in advance can be a costly oversight
As we’ve seen this blurring between work and personal becomes even more problematic in the social networking sphere. It’s time for every company to include a corporate social media policy alongside internet usage guidelines as part of their employment terms to avoid possible litigation and protect their social media assets and property. Without a clear internet policy many employees are unaware of the implications of sharing information on sites like Linkedin and if appropriate protection is absent many employers risk being drawn into costly legal wrangles with employees as time goes on.

www.webtitan.com

 


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