June 18, 2012
I love campaigns that use technology to offer a new angle on existing creative. This one is from Amsterdam based creative agency Brilliant after Breakfast and is a virtual art exhibition.
They recently launched the ‘Paint Job’ campaign at the famous Rijksmuseum museum. Using the Layar Reality Browser app visitors could scan paintings with their smart phones to see an extra layer on each piece of art work. The virtual layers enabled users to experience the exhibition from a completely new perspective. This kind of technology isn’t just exciting for the world of art but also opens up new opportunities for advertisers by tranforming the world around us to an open virtual canvas, this has been seen is concepts such as the Absolute Inspire: Augmented Reality Street Art. What does the future hold for such technology?
Thanks to digitalbuzz
November 28, 2011
It seems more and more brands are looking to create richer print ads. But I still find the innovation examples around it few and far between. So here is a great example of a brand trying something new in the Jewellery sector. This Interactive Print Ad is designed for a smartphone to be placed into the position of a hand, loading a rich mobile site that allows users to flick between various bracelets and rings positioned on the virtual hand.
From there, readers can find out more information about each piece and then locate their nearest store, complete with maps. Pretty cool. And great to see print innovation. Created by Agency .V.
Thanks to Digital Buzz