October 4, 2012
This might just create the start of a new trend in rich, iPad based content to accompany new films to market… Disney’s ‘Frankenweeie’ iPad Book Experience creates a hands on, rich, interactive story telling experience to get people excited about the movie, plus it adds in content that is typically left unwatched at the back of DVD’s, with behind the scenes content and making of work…
Could also be a good idea for use in retail, design and possibly stadia where organisations develop these solutions to enable the fans to engage further with the brand.
It’s a pretty interesting play, a smart one to this demographic, so I can’t wait to see the results…
September 13, 2012
Although Apple’s keynote earlier today had a heavy focus on the iPhone 5, let’s not forget that the iPod lineup also received a major revamp. Apple has created a fantastic advertisement for all their new iPods, as seen below.
Devies bounce all over the frame, as they somehow morph into each other at a fast pace. As is expected in all Apple advertisements, the background music fits the visuals perfectly, and the whole thing oozes quality.
October 25, 2010
It would appear that the dominance of Apple in the ‘gadget’ marketplace is increasing month on month. Today’s Daily Telegraph article highlights that children now want gadgets not toys, the top three are dominated with Apple gadgets that include iPad, iTouch and iPhone 4. The children surveyed were between the ages of 5 to 16 which will possibly mean that if Apple gets it products right over the next few years; and recent history dictates they will, the company will have a captive audience for the next 20 years.
What this means for technology company’s like C24 is that the need for bandwidth will increase, new technologies will be adopted at an ever accelerating rate and entrepreneurs will be coming out the woodwork. The next ten years could be a golden period for mobility, location and innovative apps. Watch this space as all we want for Christmas is an Apple.