Google’s having no problems getting its Nexus 7 tablet out the door to tech geeks — yesterday we learned that the 16 gigabyte model has sold out due to high demand. Now Google is getting ready to target the average buyer with its first Nexus 7 TV commercial.
The ad shows a father and son bonding over the 7-inch tablet during a camping trip. It feels a lot more human than Google’s previous ads (though some of its Google+ ads were getting there), and in many ways it could be mistaken for a heartwarming Apple ad. And just like Apple’s Siri ads, it projects a very idealized (and almost fantastical) view of the product.
- 7 reasons why the Google Nexus 7 is good for business (simplybusiness.co.uk)
- Nexus 7 vs iPad: water and drop tests won by Google’s Jelly Bean tablet (androidauthority.com)
- Nexus 7 vs iPad fight gets wet (slashgear.com)
- Google tablet costs $152 to build – MarketWatch (articles.marketwatch.com)
- 12 NFL teams, including the Cincinnati Bengals, the Denver Broncos and the Baltimore Ravens, have replaced their paper playbooks with iPads
- A growing number of airlines, including United Airlines, have replaced their paper pilot manuals with iPads
- Other airlines, such as British Airways, are using iPads to manage their passenger lists, while still others such as Singapore Airlines and Quantas are using iPads as passenger entertainment centers
- Both the Polish Parliament and Dutch Senate have substituted iPads for paper printouts of the documents read by their members
- The deployment of 26,000 iPads in the San Diego School District, which likely represents the tip of the iceberg
- One school reported a 10% improvement in the exam scores of students using iPads compared with students using paper books
- In other schools, iPads are not only replacing textbooks but also personal computers
- In China, iPads are finding their way into top-tier high schools
- One quarter of European doctors are reported to already use iPads, a percentage that’s forecast to reach two-thirds in a year
- iPads helped restructure $270 billion of Greek debt in record time
- The iPad has found its way into zoos to test the intelligence of primates
- The iPad is undergoing tests in New York taxicabs as a combination entertainment/payment device
- SAP has deployed over 12,000 iPads running applications written by the company
- Level 3 has purchased 1,300 iPads for its sales force, using applications written by Salesforce.com.
During a recent visit to Brazil, I encountered many customers and partners who faced a similar challenge – providing their clients with a safe, secure and genuinely easy way to share files and collaborate with data. All faced a number of barriers and none were happy with the current offerings of cloud based file sharing solutions. Generally speaking:
- All required a secure way to share files with internal and external people– partners, vendors and employees
- All tried to block access to file sharing sites and no one thought they were successful in doing so
- All were concerned about the additional resource requirements to manage and control cloud file shares
- Many wanted the same user experience and processes for internal and external collaboration
- Not one had a plan to fulfill these requirements
- All were required by the business areas to provide a solution in the near term
The following 5 criteria summarize their requirements, which are not currently fulfilled by cloud based file sharing solutions:
1. Ongoing guarantee of rightful access
Customers clearly state that the security of cloud based file sharing solutions is a primary concern. They require a comprehensive audit trail of all usage activity, the ability to ensure permissions are granted and revoked at the appropriate times by the appropriate people, and the ability to develop different profiles for different data and people based on data sensitivity, customer location, and role.
2. Ability to leverage existing infrastructure and processes
Customers want to leverage their existing infrastructure and processes instead of purchasing a new solution, and have no wish to reinvent their processes for managing data on a third-party cloud solution. Customers have processes and applications to perform backup, archival, provisioning and management of existing infrastructure, and they are confused about how to perform these functions within a cloud-base file sharing solution.
3. Ensuring Reliability with Accountability
IT organizations have defined service levels for their internal clients, and are accountable for the delivery of each service. If they don’t deliver, there is no question about whose responsibility it is. Service levels associated with cloud based file sharing must be negotiated like other third party services – there are typically few guarantees of performance and remedies for non-performance are limited.
4. Providing an intuitively simple user experience
Regardless of the solution, IT Managers are very concerned about a new user experience for their clients. Most indicate that a different user experience will require training, impact the number of calls for support, and reduce productivity at least temporarily. Ultimately, IT Managers would like leverage the user experience that their user population has already mastered.
5. Predictable expense
Typical cloud based file sharing solutions are priced based on amount of storage— storage requirements often grow at a surprising rate. Customers may need to negotiate storage costs with cloud providers on an ongoing basis.
Tablets, and specifically the iPad from Apple, have been one of the big drivers for growth in mobile in the last couple of years, but figures out today from NPD indicate that their popularity is going to get even bigger: the market for tablets, its researchers predict, is set to boom from 121 million shipped tablets today to 416 million devices by 2017, when they will overtake notebooks to become the most popular mobile PC device, driven by a drop in costs and a rise in features.
The rise of tablets is also a story about the decline of notebooks. The market for these will continue to expand, but at a rate lower than the 28 percent that tablets will see: NPD says that by 2017 there will be 393 million notebooks shipped compared to 208 million today.
One takeaway from this: although Apple with its iPad line of tablets has dominated the tablet world in market and mindshare up to now, the space is far from penetrated, and that means that companies like Microsoft, Google and others still have a lot to play for.
Part of the reason we will see a lot of features continue to be incorporated into tablets is because of the emphasis of content on the devices. App stores are increasingly catering to tablet users.
But by the way, this is not to say notebooks are dying. Far from it — they will still account for 49 percent of the mobile PC market, NPD says, shipping 393 million units in 2017 compared to 208 million in 2012. It adds that notebook makers are also taking heed and looking to put more tablet-like features into their products — for example, becoming thinner and incorporating touch functionality.
- Over 400 Million Tablets Sold Annually by 2017 (news.softpedia.com)
- Tablet shipments to overtake notebooks in 2016, NPD says (bgr.com)
Some days ago, Microsoft presented its “Surface” product; a tablet with Windows 8 to fight against Apple’s hegemony. A day after, I started to read that Microsoft had copied Apple’s iPad without remorse. If you get back in time, you can find that Microsoft created the “Tablet” concept in 2001 (although no one cared about it).
Via @grantcroker I bring you this video about copying and the history around stealing creations or ideas…
It’s worth viewing…
The Microsoft Surface tablet has finally made it’s debut. Not discussed in the presentation was the capacitive touch button, the really solid feeling build quality and all the way down to the Windows logo on the front. October can’t come soon enough for us to get some more hands-on time with this device.
- Bloomberg: ‘Microsoft’s Surface Tablet Said to Be Wi-Fi Only in First Models’ (bloomberg.com)
- Hands On With The Microsoft Surface Tablet (tomsguide.com)
- Microsoft surface tablet on video, complete with dubstep (neowin.net)
Anyone who has launched a new product can appreciate the value of an early adopter. Geoffrey Moore, in his book “Crossing the Chasm” helped us understand the challenges new products have in going mainstream. Early adopters are often the difference between a product having the momentum to succeed or falling into the chasm. This wonderful scene from the movie “The Hudsucker Proxy” illustrates the value of an early adopter when it comes to new product marketing:
Having an early adopter can give a new product a huge boost in the market – if, or should I say IF marketing knows how to take advantage of it. The reality is that it’s not enough to have an early adopter; there are other conditions that affect how well an early adopter helps a product succeed. These other conditions are present in an early adopter who:
■Has visibility in your target market.
■Is willing to serve as your “Poster Child” for promotional purposes.
■Is receiving the advertised benefits of your product and ideally has quantified them.
We must say that the video is a really interesting take on early adopters.
Thanks to the guys at Demand Metric
The electricity used to make yourself a fruit smoothie with a blender, can power the Volkswagen Golf EV for up to 11 kilometers. This is just one of the facts presented with the VW augmented reality app as it showcased the electric vehicle in Hong Kong.
As consumers waited to test drive the energy-efficient Golf, they were shown just how little electricity the car actually uses. At the Electric Cafe, users were presented with iPads installed with an augmented reality app. When the device was held up over a computer, fridge or blender, an animation would appear on the screen. Watch the video below for a demonstration: