September 27, 2012
As shopping steadily shifts online, consumers around the globe are expanding their purchases into more categories. Research from Nielsen shows that the category with the most significant growth in digital purchase intent between 2010 and early 2012 is computer/game software (the global gaming market is forecast to grow at a compound annual rate of nearly 14 percent through 2015, reaching $118 billion). Consumers have also become much more interested in buying entertainment tickets using their connected devices, according to the survey of more than 28,000 online consumers in 56 countries.
Notably, digital is starting to reshape the grocery sector. Intent to purchase food or beverage products rose 44 percent since 2010, to just over a quarter of respondents. Around half of respondents—and more than 6 in 10 Asian consumers—had bought a grocery product online, and 6 in 10 had gone online to do grocery shopping research. Nielsen notes that shoppers in CPG categories will likely become “omni-channel,” with online supplementing brick-and-mortar. With the rise of new ideas like “click and collect,” we’re starting to see retailers adjust their operations accordingly
February 21, 2012
Spotted the below on the JWT Intelligence site. The graphic and text highlights the opportunities for some retailers when it comes to their physical retail space. It would be good to see some of the UK retailers taking up the ideas and highlighted below to create to really brand affinity and awareness.
With more people buying online, retail spaces will increasingly serve as a “third space” that’s only partly about shopping (one of our Trends for 2011). In the food sector, as online services such as FreshDirect and Seamless.com expand, consumers are seeking real-world spaces where they can not only eat or buy food but meet people and enjoy unique experiences, as we found in a survey conducted for our February trend report on food.
Our study, which polled 1,270 adults in the U.K. and the U.S., found that Millennials are most eager for third-space experiences at food outlets. More than 7 in 10 said they would be interested in special events at grocery stores or restaurants, and more than half liked the idea of communal tables and meeting other diners at restaurants. Gen Xers are somewhat less interested, while Boomers lag Millennials by more than 20 points on each question.
Some retailers are pitching themselves as more than just a place to pick up supplies, like Whole Foods, which recently debuted a series of comedy videos on YouTube that showcase the store as a spot for socializing and matchmaking. See our trend report, “What’s Cooking?,” for more on how the idea of the third space is manifesting in the food sector.
February 20, 2012
C24 have blogged about this idea before and now it seems to be gaining strength with Woolworths of Australia taking it on board. It may be an idea that some retailers in the UK could look at using, especially for items that are not that fast moving and lend themsleves to smart technology.
An Australian retailer has taken a page from the books of our Korean and Chinese supermarket giants with the launching of a Woolworths virtual store in Town Hall train station in Sydney with another virtual store launching today in Melbourne.
We first saw virtual supermarkets pop up last year when grocery retailer Tesco created an almost identical installation in Korea allowing customers to shop using their mobile phones and the QR code enabled billboards. Sportsgirl recently turned its Chapel St store in Melbourne into a virtual store with a QR code enabled billboard on their storefront while renovating.
Woolworths customers can use the current Woolworths mobile application to scan barcodes on the stores virtual display consisting of over 120 products. Scanned items are then placed into the customers virtual shopping cart for check out and delivery via the mobile app. Virtual supermarkets are not only convenient but they could also save commuters valuable time during the week by enabling them to do their grocery shopping while waiting for public transport. The Woolworths virtual store was created in conjunction with M&C Saatchi, Mitchell & Partners and Tigerspike.
The virtual supermarket wall is just one idea we are working on to make our customers’ lives easier. The virtual supermarket will be at Town Hall for a week and we will take feedback from customers throughout this time. This experience will provide us with important information on how we can develop this concept into the future,
said Tjeerd Jegen, Woolworths director of supermarkets.
This is a great first step for Australian grocery retailers at providing tools to help bridge the gap between online stores and traditional bricks and mortar retailers. We are yet to see if the Woolworths virtual supermarket will entice online shoppers away from the desktop or simply become a nice PR activity. Virtual supermarkets and retailer walls could well be the way of the future but is it too early for Australians? We shall see.
Thanks to http://blog.digartee.com/2012/02/20/woolworths-unveils-virtual-supermarket/
January 26, 2012
Fridges are about to get much smarter. PSFK stopped by the Samsung booth at the recent Consumer Electronics Show (CES) in Las Vegas to see what the future of refrigeration might look like. Samsung is currently showcasing a fridge that comes with an embedded touch screen that connects to the Internet and lets users shop straight from their fridge. (This feature is currently concept-only in the United States.) Additional features include a washer/dryer manager that allows users to check out how much time is remaining on a load; it doubles as a TV by streaming from other TVs in the house; and a convenient grocery manager keeps track of how much food you have and the expiration dates of various products.
The best part of the fridge is that it connects to Samsung smartphones which means that users can remotely turn the washer/dyer on or off, check what is in their fridge while shopping at the grocery store, and write memos that act as a digital fridge magnet or post-it note.
via PSFK: http://www.psfk.com/2012/01/samsumg-smart-fridge.html#ixzz1ka6J5BuX
via PSFK: http://www.psfk.com/2012/01/samsumg-smart-fridge.html#ixzz1ka6DniWw
Thanks to PSFK great site www.psfk.com
April 26, 2011
Just spotted this great idea that enables you to store and use your loyalty cards on your mobile. As we all know loyalty cards are being used more often than ever, the only trouble…….that’s right you have to carry them all with you. Enter Cardmobili - a free online service that allows you to store them on your mobile and it’s free. Could be one to look out for, especially if it links geolocation, foursquare and facebook.