Augmented Reality Shows VW’s EV Efficiency Compared To Regular Household Items[Video]

May 29, 2012

The electricity used to make yourself a fruit smoothie with a blender, can power the Volkswagen Golf EV for up to 11 kilometers. This is just one of the facts presented with the VW augmented reality app as it showcased the electric vehicle in Hong Kong.

As consumers waited to test drive the energy-efficient Golf, they were shown just how little electricity the car actually uses. At the Electric Cafe, users were presented with iPads installed with an augmented reality app. When the device was held up over a computer, fridge or blender, an animation would appear on the screen. Watch the video below for a demonstration:

via PSFK: http://www.psfk.com/2012/05/volkswagens-ev-efficiency.html#ixzz1wGqbvDZC


Vodafone Hosts AR Fashion Show Where Models Appear Next To You [Video]

May 11, 2012

Augmented reality developer ARworks recently created a virtual fashion show for Vodafone, who sponsored a contest (Buttoned UP – Gombold Újra) for fashion designers.

via PSFK: http://www.psfk.com/2012/05/vodafone-hosts-ar-fashion-show-where-models-appear-next-to-you-video.html#ixzz1uZy6Gj2W


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