8 Insights About The Coming Era Of Interactive Design

January 15, 2013

Connecting is a short documentary by Bassett & Partners and Microsoft that explores how our lives (and our gadgets) have and will change in a more connected world. It’s 18 minutes long but very worth the time, as it features interviews with designers from Method, Twitter, Arduino, Frog, Stamen, Microsoft, and Nokia. What’s crazy, even with the magic of editing, is that so many of these talented perspectives tend to finish one another’s sentences.

As you watch, you’ll see a general consensus on a few really important points. They’d make a decent poster:

  1. Our phones demand too much attention, detracting from our real experiences.
  2. Analog metaphors are making less sense on digital devices.
  3. We’re waiting for new paradigms in experiencing media like text on screens.
  4. UX is a living, somewhat unpredictable thing. All experiences need to be fluid and flexible now.
  5. You shouldn’t just try to understand a product. You should try to understand its connected network.
  6. An “Internet of things”–countless connected sensors–is coming (and here).
  7. All of our information feeds into something larger than ourselves, a “superorganism” or “colony” of digital information.
  8. The hive mind got so big that greater Internet thought is now manifesting locally (think Egypt’s uprising or Occupy Wall Street).

http://www.fastcodesign.com/1671611/8-insights-about-the-coming-era-of-interactive-design


Digital Signage the possible key to driving retail revenue

October 25, 2010

Interesting article in “Retail Focus” magazine that looks at the effect of digital signage in stores and shopping centres, it highlights a couple of examples where digital signage was a worthwhile investment due to the fact that it is highly flexible and engaging.

One brand has actually clawed back the modest investment in the digital signage as they no longer have to outlay as much on print, obviously this will be ongoing. This area is definitely worth looking at if you are a brand owner or content provider.  C24′s interest is basically around the network delivery which we are doing for a number of similar esolutions across the country.

Great company for digital signage and strategy: www.ibltd.com


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