January 17, 2012
Couple Up to Buckle Up from Tobias Carlson on Vimeo.
Just about every other week I get asked about QR codes, you probably do too… Most people will ummm and arrr about their uptake and effectiveness, but it’s only because they don’t think about the post-scan experience properly, and typically fail to get creative enough to get results.
Well, not Scandinavian Airlines, who recently launched the “Couple Up to Buckle Up” 2 for 1 campaign that used two unique QR codes across every touch point (emails, facebook app, banners, print ads .etc), leveraging an insight into how couples most commonly book trips.
Couples would each scan the QR code assigned to them, which would sync their half of a video based offer (if they user is smart enough to scan/play at the same time) and reveal the discount code split across both screens . Now that’s cool. Created by CP+B.
Posted on Digital Buzz
September 16, 2011
PayPal has just released a hype video depicting what the future of shopping might look like with the introduction of PayPal’s next generation payment platforms, as they aim to re-imagine money.
It includes everything from person to person “bump” payments and transfers, location based offers that instantly transfer real dollars to your PayPal account for use in a certain store, barcode scanning with price referencing, QR code check-out, instant scan to pay from barcodes to skip the cash register line and a full post-checkout money management platform that let’s you choose how to pay, after you’ve actually paid for it.
Some great ideas enjoy…………………
February 16, 2011
Image via Wikipedia
C24 has been interested in QR codes and their development for some time now so we are really interested in the solution highlighted below which we believe will help with the adoption of the technology. We at C24 are looking forward to where this is going to take the technology.
The “Scan and Send” system comes from Scanlife, as an additional service to the barcode-reading and QR-code decoding smartphone apps the company already supplies. Now all you have to do is grab a pic of a QR code (or regular 2-D barcode) with your dumb phone camera, and MMS it to a special number. Scanlife’s computers recognize and decode the image, then SMS the details back to you as a weblink… which you can automatically open in a browser if you’re using a feature phone, or email on to yourself for later perusal.