January 26, 2012
NET-A-PORTER are rolling out Augmented Reality Shopping Windows, around the world including Paris, New York, London, Munich and Sydney. The video demo above is from late last year for Fashion’s Night Out celebrations in London and New York, but as of today, it’s been rolled out globally for the new Karl by Karl Lagerfeld collection, with the same sort of features.
After downloading the NET-A-PORTER iPhone/iPad app, customers who turn up at stores can activate an Augmented Reality shopping experience by pointing the camera at the various pieces in the window, revealing 360 degree product models, video catwalk showcases, product information, pricing and the ability to buy instantly… It’s also a great way to generate after hours sales
Could this idea also be used to fill the windows of the shops that are now closed. You can just see online retailers taking window space in the physical world to drive further online sales.
October 4, 2011
We just spotted this augmented reality app from Lego. Could this be the future for the toy giant and see it moving into the online gaming world?
The game itself is so simple it removes the fear of adoption but at the same time it is very additive. Have a quick look below and see what you think.
March 28, 2011
C24 support organisations across the UK with their IT support. This video highlights how technology can help users in the simple task of changing a toner cartridge. The applications for this type of technology could be enormous in the business and consumer worlds.