Biggest BYOD challenge: Protecting private data

November 29, 2012

The dirty secret of BYOD is that employees are giving up their personal privacy in exchange for the convenience of choosing their own phone and conducting life on a single device.

It’s all well and good to have that freedom, but there are ways to balance employee personal privacy with the needs of the company says, Apperian’s CTO Carlos Montero-Luque.

Montero-Luque says employees face two main challenges when they accept the BYOD bargain, and they might not even realize it.

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“The first is whether or not they are willing to give the company full control of their device. By allowing the company/IT department full control of their device, they’re giving permission for those departments to view their personal content, access it, delete it, or even become involved in any legal matters (e.g., discovery in a lawsuit),” Montero-Luque explained.

The second and less obvious concern is that the controls the company puts on your device could actually make the experience worse by slowing down the phone or reducing battery life. “Employees want to experience the device they bought in the same way they expect even while they are at work,” Montero-Luque said.

Given these limitations, why do employees even want to bring their own devices? He says it’s not all that complicated, actually.

“Consumers feel the devices they can choose from are better than those enterprises offer to them. Users are more comfortable with the devices they purchased, as they provide an overall better experience with perks such as the ability to upgrade software and apps as they becomes available.”

Employers also face a set of challenges when they allow employees to choose their own devices. Most obviously, there is the issue of how to manage a myriad of devices with different software and operating systems without compromising private information on the device. If you need to remotely wipe enterprise content, for example, there is no reason you should have to wipe out the photos, address book and personal texting history at the same time.

One way to solve this dilemma for both parties is to compartmentalize the enterprise data.

“Compartmentalizing enterprise data tries to solve BYOD issues for both companies and their employees by creating two separate personas. A corporate persona, including all corporate content, and a consumer persona, including all personal content,” Montero-Luque said.

He says it’s while it’s a step in the right direction, this approach creates two separate machines within a single device. He says this division of labor comes with the same issues you have when you carry two phones. You eliminate one of the devices, but you are essentially running two anyway, creating a similar problem by having to switch between the two personas.

He says instead of trying to create two devices in one, the compartmentalization should be done at the individual corporate item, ap,p or document level. This way the compartmentalization is invisible as possible to the user, but still effectively secures access and content.

“Instead of this traditional solution, the goal ought to be to allow employees to access their corporate content in the same way as they would access their personal content, with the same user experience and device capabilities, while at the same time, seamless to the user, providing the full level of security, privacy, access control, and auditing capabilities that remain, more than ever, absolute requirements for IT departments as the guardians of corporate assets and data.”

This approach, which not coincidentally is how Apperian helps manage BYOD devices, provides a single device with one user experience instead of two separate ones. It also enables the company to control the device at the back end and eliminate obsolete documents or to shut off access to enterprise content when an employee leaves the company or loses the device.

More specifically, Apperian uses an enterprise app store where employees can access sanctioned enterprise apps. “Because we enable the delivery of corporate assets to BYOD devices via an enterprise app store, we track every app and content delivered and this enables the administrator to track and erase each specific corporate asset from the device without touching personal apps and data,” Montero-Luque explained.

In the end there are a number of approaches that companies can take to protect data, but both employer and employees should understand the issues that come with BYOD — and should work together to find the best approach for your organization.

 

Thanks to Ron Miller is a freelance technology journalist, blogger, FierceContentManagement editor, and contributing editor at EContent Magazine Read Ron’s bio

Disney: Frankenweeie iPad Book Experience

October 4, 2012

This might just create the start of a new trend in rich, iPad based content to accompany new films to market… Disney’s ‘Frankenweeie’ iPad Book Experience creates a hands on, rich, interactive story telling experience to get people excited about the movie, plus it adds in content that is typically left unwatched at the back of DVD’s, with behind the scenes content and making of work…

Could also be a good idea for use in retail, design and possibly stadia where organisations develop these solutions to enable the fans to engage further with the brand.

It’s a pretty interesting play, a smart one to this demographic, so I can’t wait to see the results…


Volkswagen:New Business Augmented Reality Adds

October 24, 2011

Great new augmented reality adds from Volkswagen. They have just launched the new Beetle with a massive augmented reality push that  is included in poster, bus shelter, press add and anything else you can think of. We have attached the video below.


The future of Augmented Reality in Mobile Technology

October 20, 2011

Mobile and interactive development company, Hidden Creative, believes that augmented reality in our smartphones will be integral on how we access information in real time. It’s true that mobile technology is being utilized more and more where even QR Codes are gateways for more detailed information but will augmented play a huge part in our growing techno society? This video demonstrates the future uses of mobile augmented reality and computer vision.

Thanks to http://cyberambient.com/interactvity/future-augmented-reality-mobile-technology/

 


TESCO: Augmented Reality Print Ads

October 11, 2011

Tesco is in the midst of a huge “Big Price Drop” campaign and one of the new elements they’ve rolled out is the use of Blippar’sImage Recgonition / Augmented Reality technology to bring their ads to life via iPhones, iPads and all sorts of Android devices.

The Augmented Reality print ads launch an animated version of the ad, and provide an extra level of interactivity helping you to find the closest store, view recipe ideas related to the products in each ad and other store information. Would love to hear your thoughts on this one? Good, Bad, Not sure?

Thanks to http://www.digitalbuzzblog.com/


GAP and their iPad APP

September 7, 2011

Image representing iPad as depicted in CrunchBase

Image via CrunchBase

We missed this little gem from GAP. Their new iPad App looks fantastic. The app includes video interviews, social feeds from facebook and twitter amongst all sorts of goodness, but the biggest thing here is that everything is ready for purchase or sharing directly from the iPad app, no matter what piece of content you are looking at.

I would love to see how the guys at GAP can get this APP going with product placement in TV shows. Might be the next thing they are looking into, anyway for now please enjoy…………


Mercedes-Benz Planning Its Own App Store

June 22, 2011

As mentioned a number of times on the C24 blog, an area of application development that looks really interesting is within the automotive sector. Below Mercedes-Benz talk about how they are looking at an App Store. Please see below:

The chief designer for Mercedes-Benz, Gordon Wagener, has said that the company wants to offer Internet applications for their cars in the future.

We have our own telematics research and graphics pre-development operation in Palo Alto (California). In addition, we can imagine developing a so-called ‘Mercedes App Store,’ with apps that make the life of the Mercedes driver even more comfortable.

This echoes Audi’s research into an integrated app store and BMW’s app system, available on its 2011-12 models, which includes a streaming internet radio service you can operate using the car’s controls.

A dedicated app store from Mercedes, for creating and distributing its own apps, would be the next big step for the brand, following its introduction of iPad integration and model-specific apps for other platforms.

[via AutoSpies]

via PSFK: http://www.psfk.com/2011/06/mercedes-benz-planning-its-own-app-store.html#ixzz1Q0ObT0oF


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