Cyber attacks multiply in run up to the 2012 London Olympics

May 4, 2012

Cybercriminals are looking to capitalise on the growing interest and enthusiasm around the Olympic games with several phishing scams which aim to impersonate the Olympics official website or associated partners. The cyber criminals and malware writers know that just about any subject line with the word “Olympic” in it is likely to be opened by a large proportion of recipients.

Costly consequences of phishing attacks

No global event is more in the public eye at the moment than the 2012 London Olympic Games. Many of these scam emails will contain malicious code rather than cut price tickets or other Olympic-themed products. For a company a successful phishing can have far reaching and costly consequences resulting in financial loss and loss of customer data.

We have detected and blocked a number of these kinds of Olympic phishing messages whose goal is to entice users to submit their personal information. It is expected that these phishing attacks will grow in number and become more targeted. Spear phishing.

These kinds of attacks will continue to exist as long as it is profitable and with growing numbers of people on the internet spammers have a growing market of millions of people for their spam. It’s purely a numbers game, the greater the market for the spammers the greater chance of a response and therefore the greater the reward.

To prevent these attacks, organisations need to remain vigilant and follow proven guidelines such as not clicking on links or attachments in unsolicited emails.

To avoid becoming a victim of a phishing attack there are a few simple rules:

  • Don’t trust any unsolicited email, ever.
  • Never “unsubscribe” from a service you haven’t subscribed for in the first place. You are literally handing your email address to spammers to use for future and possibly more targeted attacks.
  • If you interested in an offer contacting the company behind the message by phone and verify that the message is genuine.
  • Keep your company security solutions valid and up to date so that you can secure your organisations network.
  • Employees and other insiders actions are responsible for the majority of security breaches, a culture of security awareness is an important factor in preventing these security failures.

Remember if you receive notice that you’ve won a free Olympic ticket the chances are you haven’t and as always if it sounds too good to be true, it probably is!.


Shopping online/offline and conversion rates

November 24, 2010

Westfield Stratford shopping centre
Image by Mall Secrets via Flickr

In The Times yesterday was a fantastic article about Westfield‘s new shopping centre in Stratford City which lies next to the 2012 Olympic site. The development has seen massive interest from retailers and Westfield have recently sold 50% of the scheme; a year before opening, to the Dutch pension fund APG and the Canada Pension Plan investment Board for £871.5 million apparently giving Westfield a £150 million profit.

Although the information is interesting in itself, further statistics were released about shopping for online and offline shoppers. American retailers are working with web companies to develop even more creative ways of getting online shoppers into real bricks and mortar businesses, the reason conversion rates. Although online sales are growing faster than those of traditional shops 93% is still done in person and this is not expected to drop in the near to mid-term and the conversion rates also outstrip there online rates too.

Statistics recently released show that online conversions run at as little as 3%, compared to 20% in retail clothes stores, 60% in  electronics stores and 95% in supermarkets, however online does influence as much as 42% of retail sales due to research undertaken before purchase.  So the new push is now to look at developing strategies that allow customers to use their smartphones to shop online and in store at the same time, thus increasing conversion rates of in store shopping. It is clear that companies now need not only to reward shoppers with discounts/coupons on purchases but also rewards for simple browsing.

It would seem that organisations like Westfield now have a fantastic opportunity to deliver real value to their clients both online and instore, it is plain that shopping in the real world is not dead it is just that people are better informed. 


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