The high street is a real battleground, companies are disappearing and others are looking at ways to differentiate themselves due to the continued growth of the internet. Enter an idea from Selfridges (see the video below) which is using some of their retail space in a different way and is in many respects engaging their already loyal customer base. It might be worth taking a few minutes to have a look at the video and to think carefully how other retailers can engage with their customers.
