Fred Balboni, Global Leader, Business Analytics and Optimization, speaking to the need of infusing analytics throughout the organization and how IT and LOB executives are changing partnership models to bring this to reality. In the panel discussion, JP Morgan Chase shared how they are using analytics to mine information from the “new” customer who is banking via mobile channels and Thompson Reuters described the role that analytics plays in their customer centricity by creating upsell and cross-sell opportunities externally and greatly reducing the cost of ownership internally.
[...] IBM IOD 2012 – How Analytics is Transforming the C-Suite. (c24.co.uk) [...]